Which is true of the reflexive mode of documentary?

Prompts us to question the authenticity of thedocumentary

Which is true of the Performative mode of documentary?

Prompts us to question the authenticity of the documentary

Inclination for one person or group in ways thatare unfair

Which is true of the Expository mode of documentary

Omniscientnarrators directly addressing audience/viewers

What is panning and tilting?

Camera remains stationary; documents subject left to right

Which is true of observational documentary?

Observe lived life with a minimum ofintervention

What are the four goals of advertising?

Attention, image, reassurance, persuade

Calling attention to ones product, service or need

What is NOT a component of Media Literacy?

Recognizing the product being advertised

Which is true of the Poetic mode of documentary?

Organized images of the material world byassociations

Camera moves; forward and backward

When does media bias NOT occur?

When News reports are presented objectively

Camerarolls on tracks from left to right or right to left

Why should we study media?

Understand what we are viewing to make informed decisions

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Media Literacy Review Test

52 termsStudBud Administration112 plays

Review of media literacy concepts, 5 modes of media, terms and techniques in advertising, bias in the media and elements of documentaries

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Questions 52

Answers

1
Which is true of the reflexive mode of documentary?
Observe life lived with a minimum ofintervention
Experience based emotional response to the world
Participant observation
Prompts us to question the authenticity of thedocumentary
2
Identify the Concept of Media: The media contain_______________________ and value messages.
Images
Beliefs
Ideas
Photos
3
Identify the camera angle:
Close Up (CU)
Wide Shot (WS)
Mid Shot (MS)
Cut In
4
This is an example of?
Emotional Appeal
Loaded Langauge
Bait and Switch
Transfer
5
Which is true of the Performative mode of documentary?
Experience based emotional response to the world
Prompts us to question the authenticity of the documentary
Observed lived life with a minimum of intervention
Participant Observation
6
What is bias?
Inclination for one person or group in ways thatare fair
Concentration on or interest in multiple subjectareas
Inclination for multiple groups in ways that are unfair
Inclination for one person or group in ways thatare unfair
7
Identify the camera angle:
Wide Shot (WS)
Cut Away
Mid Shot (MS)
Noddy Shot
8
________________________ Shows ordinary people using or supporting a product or candidate:
Individuality
Plain Folk
Glittering Generality
Celebrity Spokesperson
9
Which is true of the Expository mode of documentary
Omniscientnarrators directly addressing audience/viewers
a. Uses participant observation
Observe lived life with a minimum ofintervention
Experience based emotional response to the world
10
Which type of bias does NOT occur in the media?
Bias by omission
Bias by placement
Bias by mislabelling
Bias by story selection
11
Identify the camera angle:
Extreme Close Up (ECU)
Wide Shot (WS)
Cut In
Close Up (CU)
12
This is an example of?
Plain Folk
Glittering Generality
Individuality
Product Placement
13
This is an example of?
Glittering Generality
Bait and Switch
Emotional Appeal
Loaded Language
14
What is panning and tilting?
Camerarolls on tracks from left to right or right to left
Camera moves; forward and backward
Camera remains stationary; documents subject left to right
Camera moves; up and down
15
Identify the type of male violence in the media:
Attitude is Everything
New Warrior
Heroic Masculinity
Ideal Man
16
This is an example of?
Testimonial
Individuality
Glittering Generality
Transfer
17
_______ is used to make audiences laugh; provides little information about product or service
Glittering Generality
Transfer
Humour
Emotional Appeal
18
The media have special interests. What is NOT aspecial interest of the media?
Commercial
Spiritual
Political
Ideological
19
Which is true of observational documentary?
Observe lived life with a minimum ofintervention
Experience based emotional response to the world
Prompts us to question the authenticity ofdocumentaries
Uses participant - observation
20
This is an example of?
Bandwagon
Science/Statistics
Celebrity Appeal
Testimonials
21
_____________ is the advertising technique that tries to make viewers feel certain emotions.
Bait and Switch
Emotional Appeal
Celebrity Spokesperson
Loaded Language
22
What are the main modes of mass media communication?
Television
None of the above
Newspaper
Internet
23
_________________________ Appeals to the consumers desire to be different from everyone else:
Individuality
Emotional Appeal
Celebrity Spokesperson
Bandwagon
24
Each medium has its own language, style, form,technique, convention and ____________________:
Product
Aesthetic
Celebrity endorsment
Brand Name
25
Which is NOT a mode of male violence in the media?
Attitude is Everything
Caveman Mentality
Muscles and the Ideal Man
The Old Warriors
26
How does advertising work?
Advertising works consciously
Advertising creates a new need
All of the above
Advertising works unconsciously
27
Identify the camera angle:
Point of View (POV)
Two-Shot
Over the Shoulder Shot (OSS)
Close Up (CU)
28
Which is true of the Participatory mode of documentary?
Organized images of the material world byassociation
Prompts us to question the authenticity ofdocumentaries
Uses Participant-observation
Experience based emotional response to the world
29
Identify the type of male violence in the media:
Attitude is Everything
Caveman Mentality
Ideal Man
New Warrior
30
What are the four goals of advertising?
Attention, image, review, persuade
Attention, image, reassurance, promote
Attention, imagining, reassurance, persuade
Attention, image, reassurance, persuade
31
What is advertising?
Process of understanding what/why we are viewing something
Calling attention to ones product, service or need
Process of communicating with public using a two-way system
The practice of using celebrities to sell products
32
What is NOT a component of Media Literacy?
Recognizing the product being advertised
Ability to understand media in an active, critical way
Have an understanding of the techniques being used
Informed and critical understanding of the nature of media
33
Which is true of the Poetic mode of documentary?
Experience based emotional response to the world
Organized images of the material world byassociations
Observe lived life with a minimum ofintervention
Uses participant observation
34
Identify the camera angle:
Extreme Wide Shot (EWS)
Close Up (CU)
Noddy Shot
Point of View (POV)
35
Identify the camera angle:
Wide Shot (WS)
Noddy Shot
Two-Shot
Close Up (CU)
36
Bias in ___________ occurs whenspecific words (like “terrorist”, or “revolutionary”) areused
Language
The Source
Photographs
By Repetition
37
This is an example of?
Name Calling
Celebrity Spokesperson
Bandwagon
Individuality
38
This is an example of?
Name Calling
Product Comparison
Bait and Switch
Testimonial
39
Identify the Concept of Media: Each person_____________________ messages differently.
Interprets
Creates
Views
40
______________: use of dishonest tactic; salesperson lures customers in with promise of bargain
Bandwagon
Loaded Language
Customer Appeal
Bait and Switch
41
Identify the type of male violence in the media:
Heroic Masculinity
Attitude is Everything
New Warrior
Ideal Man
42
What is Craning?
Camerarolls on tracks from left to right or right to left
Camera remains stationary; documents subject left to right
Camera moves; up and down
Camera moves; forward and backward
43
Identify the camera angle:
Extreme Wide Shot (EWS)
Noddy Shot
Wide Shot (WS)
Mid Shot (MS)
44
Identify the camera angle:
Two-Shot
Wide Shot (WS)
Close Up (CU)
Cut-In
45
What is Dollying?
Camera moves; up and down
Camera remains stationary; documents subject left to right
Camera moves; forward and backward
Camerarolls on tracks from left to right or right to left
46
Identify the Concept of Media: All media are_______________________________:
Concepts
Creations
Contextual
Constructions
47
Identify the type of male violence in the media:
Attitude is Everything
Ideal Man
The New Warrior
Heroic Masculinity
48
This is an example of?
Individuality
Individuality
Bandwagon
Loaded Langauge
49
When does media bias NOT occur?
When News reports are presented subjectively
When media pushes specific views or ignoresaspects of story
When media reports a story in a partialor prejudice manner
When News reports are presented objectively
50
What is tracking?
Camera remains stationary; documents subject left to right
Camera remains stationary; moves up and down
Camerarolls on tracks from left to right or right to left
Camera moves; up and down
51
Why should we study media?
Support local business
Understand what we are viewing to make informed decisions
For entertainment
To see what products are available to purchase
52
Bandwagon: the argument that a person should believe or do something because __________does it
A celebrity
No one
Everyone else

Media Literacy Review Test Flashcards | StudBud