Exam 2: Winter

Goodwill is part of your messages

In PEAR analysis, A stands for Attention.

An organization would use a memo to announce a new employee health insurance benefit.

Compared to academic research, business research has a more __________ goal.

The Project #2 customer complaint is about moldy muffins

The incentive for Project #2 needs to be a:

Which of these terms did Bhagwat et al. invent for their article?

How long should your apology letter be for Project #2?

In general, emails to customers and work superiors should be more ________ than emails to colleagues or employees.

The header replaces a formal greeting and signature, so don’t sign your memo at the bottom of the page.

Your Project #2 apology letter should be 250 to 500 words.

Who developed the concept of “you-attitude” in business writing?

The paragraphs for Project #2 were indented like the paragraphs from an essay.

The abstract is a concise summary of the study’s context, methods, findings/results, and conclusions?

Which of these tasks would be best suited for a memo?

True or False: according to Bhagwat et al., CSA typically elicits a negative reaction from investors.

True or False: You should sign your memo at the bottom of the last page.

Memos can be friendly and positive, since they are internal documents, they function more like an official announcement.

Business Research uses a mix of primary and secondary sources.

The Bhagwat et al.’s article was published in the New York Times.

For Project #3, you are required to have 3 academic resources.

Bhagwat et al. invented the term corporate social responsibility for their article.

In Project #2, you should use half-bock formatting for your letter.

In PEAR analysis, P stands for