Marketing of and through Sports

draws participants, spectators and sponsors, provides entertainment

event, sponsor, fan

model for studying exchanged made in sports marketing format

league, athlete, program, competition, team, stadium, event, contest, arena are examples of?

use event to reach important consumers for the company, pays to attend event

attends event as source of entertainment, pays to attend event

application of marketing principles to sports properties and non sports products using sports

events, centers, university athletics, seating charts, news releases are examples of?

sponsor products/services, trades products/services, public service announcements is?