BUSA 590 Final Part 1

Acquisition metrics are focused mainly on

Which of the following would not be considered a significant area of growth for e-commerce?

An integrated communication strategy is designed in such a way that

smaller sport organization with desire to build brand at broader level can be supported on social media with what goals?

Heroes are integral to good storytelling. In Nike’s “She Runs the Night” campaign, who played the role of hero/heroes?

Research indicates that effective social media communication should employ

Tools like Bitly, TinyURL, and Ow.ly are useful social media management tools designed to

Which of the following outcomes involves the highest degree of difficulty for Heisman Trophy campaign planners?

Information on memberships is content that is most likely to appear on which of the following?

A group in a neighborhood who don’t know that their taxes may increase to build a community park is which type of public

Public relations can play an important role in helping the organization build its brand, which is

How are sport public relations and sport marketing related?

If the primary purpose of a website is to provide entertainment, which should not be consideration for the content goals

Cord cutting has resulted in which of the following

Director has pile of NRs, newspapers, media guides and brochures as evidence program is effective. What is the weakness

Production of a series of digital audio (and sometimes video) files; downloaded for listening best describes?

Photos, produced video, and live video are all examples of what?

Spectator-based sports team reputation model has # of dimensions in common with non-sport-specific FW; elements include:

Pr prof. works on campaign to increase donor support for org. by surveying current donors. Why is this work critical?

The Utah Jazz’s “5 for the Fight” campaign resulted in hundreds of articles in the mass media. Such results are:

Professional sports franchise doesn't train coaches/players in media relations; handles resultant issues as needed

Identify the weakness of public relations objective to increase awareness of our fitness services by the end of the year

The ___rate is number of website visitors eventually completes a defined actction / by the site’s total # of visitors

Content shared on social media should engage audience through one-three action steps. Which of following is not one

Which of the following best defines the word intranet?

Broadly speaking, what are the two primary benefits of public relations to sport organizations?

In what element of the strategic sport communication model is sport public relations represented?

Components of an organization’s brand include

Producing social media goals that reflect the overall goals of the organization describes which strategic consideration

Tagboard and Google Trends are good examples of what type of social media management tool?

Which of the following is not a characteristic of sport public relations?

# of engagement actions on social network post / by organization’s # of total followers on particular social netw. site

Suzann Peterson: In reducing a perceived liability in favor of a brand asset, the communications strategy resulted in

Which of the following is a key development that has affected the sport public relations profession in recent years?

Website development involves establishing goals and objectives, which is an essential part of producing a website that

Which of the following is least likely to appear on an organization’s employee intranet?

The category of metrics most closely related to marketing metrics, such as sales and revenue, is

YouTube’s data on where subscriber traffic is coming from and the average viewing duration of videos are examples of

Which of the following is not likely found on athletic booster or support organization websites?

NFL between football/CTE in 2016, reflected change in approach to issue and movement toward which public relation model