A push marketing strategy is

Aggressive promotion by the manufacturer

Charging a higher than necessary price for a new product

An Internal Customer is

People within your company for which you do work.

The following four factors are known as the Marketing Mix

Product, Promotion, Position, Price

The individual factors that determine a consumer's behavior are

Attitude, Personality and Lifestyle

What is Relationship Marketing?

Creating a long-term relationship with your customers

An Opinion Leader is someone who

evaluates marketing information for other consumers

Consumer Orientation is defined as

Satisfying your consumer's demands and desires

Customer Service is important because it

Enhances customer experience, Generates loyalty, improves customer perception of a product, Adds value

A consequence of bad customer service is a

Loss of profit, Loss of clients, Loss of loyalty, Loss of reputation

Reverse Price Sensitivity can be defined as

the belief that a cheap product lacks quality

Psychographic Criteria for market segmentation are

based on common personality traits

Market Forecasting is defined as

measuring the potential profitability of an opportunity

In consumer behaviour, an example of a covert process would be

a consumer deciding if she can afford something

Organisational Integration in marketing means

Close co-operation between all functions of the business.

In market research, Secondary Data is

Historical data from another research project

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BMNG 5112 Marketing

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ICE Task for Marketing Learning Unit

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Questions 25

Answers

1
A push marketing strategy is
Aggressive promotion by the manufacturer
Aggressive promotion by the retailer
Aggressive demand by the wholesaler
Aggressive demand by the customer
2
Price Skimming is
Charging a higher than necessary price for a new product
Not paying the full price
Charging a higher than necessary price when you need cash
Paying less when you buy in bulk
3
An Internal Customer is
The little voice inside you that tells you to buy more stuff
People within your company for which you do work.
Customers with contracts
People inside your shop at any given time
4
The following four factors are known as the Marketing Mix
Phase, Packaging, Purchasing, People
Process, Persuasion, Profit, Planet
Product, Promotion, Position, Price
Profit, Place, Productivity, Prestige
5
The target market for the new Alfa Stelvio is
Soccer Moms
Students
Stock Brokers, Lawyers and Accountants
Driving Enthusiasts
6
The individual factors that determine a consumer's behavior are
Attitude, Personality and Lifestyle
Family, Religion and Culture
Nationality, Language and Political Affiliation
Education, Wealth and Status
7
What is Relationship Marketing?
Taking the needs of the consumer into account
Selling only to your friends and relatives
Sleeping with your customers
Creating a long-term relationship with your customers
8
An Opinion Leader is someone who
Dominates the media
Blogs about a product
evaluates marketing information for other consumers
Is a celebrity
9
Consumer Orientation is defined as
Steering the consumer subconsciously towards your product
Providing goods at an affordable price
Telling your customer what they want to hear
Satisfying your consumer's demands and desires
10
Which of the following is NOT a part of the Marketing Concept?
Pricing and Position
Organisational Integration
Consumer Orientation
Profitability and Social Responsibility
11
In order to segment a market in a meaningful way the segment must be
in the immediate area
substantial
racially distinct
wealthy
12
Bait Pricing can be defined as
Standard practice
Illegal
Unethical
Very clever
13
An example of a Convenience Product is
Beer
Sugar
Shock Absorbers
An Apple iPhone
14
Customer Service is important because it
Enhances customer experience
Generates loyalty
improves customer perception of a product
Adds value
15
The final phase of the consumer decision making process is
Post purchase evaluation
Purchasing the product again
Returning the product
deciding to buy the product
16
A consequence of bad customer service is a
Loss of profit
Loss of clients
Loss of loyalty
Loss of reputation
17
Reverse Price Sensitivity can be defined as
the insatiable desire for a bargain
the belief that a cheap product lacks quality
the avoidance of merchandise on sale
the belief that everything is overpriced
18
LSM stands for
Lifestyle Segmentation Marketing
Life Style Measure
Loyalty Status Marketing
Living Standards Measure
19
Psychographic Criteria for market segmentation are
difficult to quantify
illegal
psychological stereotypes
based on common personality traits
20
Publicity can be described as
Direct Marketing
Goodwill towards a business
Coverage in the press or media
Advertising
21
Market Forecasting is defined as
measuring the potential profitability of an opportunity
forecasting future profits
predicting consumer behaviour
forecasting future sales
22
An example of a product in a growth phase of its life cycle would be
DsTV
Holographic Experience Entertainment
The Video Spot
Netflix
23
In consumer behaviour, an example of a covert process would be
shoplifting
a consumer shopping in secret
a consumer deciding if she can afford something
The process of trying an item on or trying a product out.
24
Organisational Integration in marketing means
Integrating the salespeople into the organisation.
Working together with distributors
Close co-operation between the business and the customers.
Close co-operation between all functions of the business.
25
In market research, Secondary Data is
Historical data from another research project
Verbal rather than written evidence
Data that is not important and can be discarded
Unexpected facts that emerge during research

BMNG 5112 Marketing Flashcards | StudBud