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Demographics and Psychographics Flashcards | StudBud
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Demographics and Psychographics
Demographics and Psychographics
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How media audiences are analysed
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which media product is aimed at pre-schoolers?
Have I Got News For You?
Lazytown
Nikolodeon
Top Gear
2
Which person would be in social class E?
Dentist
School cleaner
Retired judge
Motorcycle mechanic
3
What job would be classed as social class C2?
Head teacher
Scaffolder
Surgeon
Teacher
4
What job would be a social class B occupation?
Cleaner
Junior doctor
Scaffolder
Fruit picker
5
Which video game appeals to the widest of audiences?
Little Big Planet
Doom
Fifa
Red Dead Redemption
6
Which psychographic group would be affected most by charity ads?
Succeeders
Strugglers
Reformers
Mainstreamers
7
Which media product is mainly aimed at early mature audiences?
Gran Turismo
Spotify
Mum's Net.com
BBC News
8
What sort of person would be in social class D?
Cleaner
Retired
Mechanic
Solicitor
9
Which media product is aimed at late mature audiences?
Lazy town
Top Gear
Gardener's World
The Gadget Show
10
Which psychographic group is motivated by control?
Reformers
Succeeders
Resigned
Strugglers
11
Which psychographic group is motivated by offers of escape?
Succeeders
Strugglers
Resigned
Mainstreamers
12
How many genders are there?
3
56
2
1
13
Which psychographic group would like cheap products?
Strugglers
Reformers
Succeeders
Resigned
14
Why is describing a media audience as 'mature' wrong?
Because it's stereotyping
Because it's not precise
Because it's racist
Because it's ageist
15
Which job would be classed as social class C1?
Teacher
Fruit picker
Car mechanic
Cleaner
16
Which media product is aimed at early twenties?
CeeBeebies
GTA V
Little Big Planet
Spongebob
17
What job would be classified as social class A
A solicitor
A Teacher
A road mender
A school principal
18
Which pyschographic group likes showing off?
Strugglers
Mainstreamers
Reformers
Aspirers
19
Which psychographic groups would be the first to own the new iPhone X?
Explorers and resigned
Reformers and strugglers
Succeeders and resigned
Explorers and aspirers
20
Which need do most charity ads use to raise money?
The need to nurture
The need for sex
The need to show status
The need to eat
