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Global Marketing Flashcards | StudBud
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Global Marketing
Global Marketing
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1
Marketing Mix
Product, Promotion, Place, Price
4 P's
Product, Production, Place, Price
2
A marketing plan includes all of the following EXCEPT
Pricing Information
Product Concept, Design & Strategy
Communication & Promotion Strategy
Production Plan
3
Geocentric (global): the world is getting bigger and bigger. The firm may offer global product concepts but with local
True
False
4
Global marketing is defined as the firm’s commitment to coordinate its marketing activities across national boundaries.
False
True
5
Define marketing
the action or business of promoting and selling products or services.
food and culture
literature
a person explaining a product.
6
what is destination marketing promoting?
travel
entertainment
business
sport
7
Marketing
It protects the consumers.
It reflects the image of the business.
It identifies a product's brand.
It refers to the way the product works.
8
What are the orientations of the global marketing concept?
Regiocentric
Polycentric
Ethnocentric
Geocentric
9
what are the social criticisms of marketing
deceptive practices
shoddy, harmful or unsafe products
causes higher prices
all of the above
10
Satisfy global customers: adapting products, services and elements of the marketing mix to satisfy different customer ne
False
True
11
The Marketing Mix
The complete set of product offered by a firm
The variety of product lines within a product category
Product, price, promotion, and placement
Decisions about which promotional element to use and when
12
Positioning involves defining the marketing mix...
provides clear, distinct understanding of a product compared to competitors
creates mutually exclusive market segments
qualifies market research objectives
defines the schedule of costs related to price
13
a global marketing strategy that uses the same strategy and mix in all international markets
standardized global marketing
adapted global marketing
domestic marketing
sustainable marketing
14
Which Items are in the Marketing Mix?
Price, Product, Promotion, and Placement.
The Rock, Paper, Scissors
Income Statements Balance Sheets, & Statement of Cash Flows
Addition, Subtraction, Multiplication & Division.
15
Marketing Information Management is...
Setting a value that is most reasonable to the consumer
Communicating with customers to gain input on improvement
Organizing products and carrying them out to consumers
Using info from consumers to improve business decisions
