Final Review Part 2

What was the primary goal behind the creation of the Public Broadcasting System (PBS)?

Which of the following is NOT a function of public relations?

A news story about tornado damage can best be described as…

Tendency of web visitors to ignore banner ads...

A business situation in which a few firms control most of an industry’s production and distribution resources.

Pricing strategy which includes basic services at no cost and then charging a premium for advanced features.

How does the concept of Creative Commons licenses contribute to copyright law?

Uses and gratifications theory is most concerned with ________________.

Which regulatory agency is responsible for overseeing communication services in the United States,

What does the term "binge-watching" refer to in the context of media consumption?  

What does DMA stand for in the context of media and advertising?  

Which is NOT an element of newsworthiness?

What does the term vertical integration refer to?

Niche channels such as HGTV or Animal Planet are examples of...

Which statement describes the legacy of the Telecommunications Act of 1996?

Which of the following is protected under U.S. copyright law?

What distinguishes literary journalism as a model of reporting? 

What invention was the first to reproduce sound?

The three main components of public relations are persuading people, informing people, and __________.

How does the TARES Test relate to the broader concept of responsible communication?

The mixture of mass media, computers, and telecommunications is known as...

Which is not a component of the PESO model?

Which of the following is an example of product differentiation in advertising?

A creative work of art, writing, film, or software that belongs to a legally protected owner

Creation or consumption of media as a form of distraction or relief from the demands of everyday life?

Ads integrated as billboards, logos, or storefronts within games are called

An attempt to remove or restrict texts, based upon the objections of a person or group is known as a…

An exchange of information from one-to-many, with limited audience feedback is best described as?

What is the purpose of MPAA film ratings?

Which of the following topics is more likely to be covered in soft news?

The suppression of information or news by authorities or others in positions of power is called:

One of the transformations caused by the convergence of different media outlets would be _____________.

Which of the following statements is an example of puffery?

Serving the public, not any company, organization, or person is associated with which SPJ component?

Verifying information and avoiding oversimplification are associated with which component of the SPJ Code of Ethics?

Which of the following is not protected by copyright law?

Which sponsorship model involves a single advertiser financing an entire program or series?

Which of the following is a primary role of gatekeepers in mass media?​

Which of the following is an example of native advertising?

Situational ethics...