Primary activities of the value strategy:

R&D, Production, Marketing and sales, Customer service

Which of the following is the function of customer service?

Create more practical awareness in the consumer's mind

Businesses do not customize products and marketing strategies according to all markets. The strategy being applied is:

Global standardization strategy

When cost reduction pressures are increasing, businesses should choose appropriate strategies:

Global standardization strategy or Transnational strategy

What are the two types of competitive pressures that firms competing in the global marketplace face?

Cost pressures and pressures for local responsiveness

In the value chain, (1) can explore consumer demands and transmit it to the department (2) to design the right product:

(1) Marketing and sales, (2) R&D

Disadvantages of Transnational Strategy:

Difficulties in organizational issues

Which of the following statements is true?

Cost reduction pressures ia a difficult strategic challenge

A transnational strategy is applied when:

High pressures from cost reduction and local responsiveness

ROIC is calculated according to the following formula:

Divide the company's net profit by the total invested capital

Which of the following statements is incorrect about cost reduction pressures:

Differences in consumer taste and preferences

In expanding your business globally, how do you allow businesses to differentiate their products from competitors?

Take advantage of regional economy

To deal with ____, businesses must differentiate their products and marketing strategies between different countries

Pressures for local responsiveness

Advantages of Localization Strategy:

Research carefully consumer preferences

The company implements a product differentiation strategy to:

Set high profits due to high product pricing

Which of the following statements is incorrect with Global Standardization Strategy:

Applied to consumer goods market

Which of the following statements is incorrect about R&D?

Increasing the cost of products

Which of the following statements is incorrect when it comes to leveraging valuable skills in global expansion ?

Distributing individual value creation activities to other locations around

Which strategy is characterized by standardized products globally, the goal is low-cost strategy on a global scale?

Global Standardization Strategy

Which of the following statements is incorrect when talking about market expansion of products?

Distributing individual value creation activities to other locations around

Enterprises whose goal is low-cost strategy on a global scale. Enterprises are applying the strategy:

Global standardization strategy

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International Business Strategy 1

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Questions 50

Answers

1
Primary activities of the value strategy:
R&D, Production, Marketing and sales, Customer service
Production, R&D, Marketing and sales, Customer service
Production, Customer service, R&D, Marketing and sales
R&D, Marketing and sales, Production, Customer service
2
Which of the following is the function of customer service?
All
Increase product value in consumer awareness
Create more practical awareness in the consumer's mind
Discover consumer needs and pass on to the R&D department
3
The most basic factor in creating enterprise innovation capacity:
Incorporate R&D activities with marketing and manufacturing
None
Reduce time to market new products
Both a & b
4
Basic concepts of the strategy:
Maximizing the value of the business (owner, shareholder...)
All of the above
Increasing profits and growth rate over time
Achieving business goals
5
Which of the following strategies relates to low pressures from cost reduction and local responsiveness?
Localization strategy
International strategy
Global standardization strategy
Transnational strategy
6
Profit growth can be measured by:
New market development strategy
The ratio of net profit over time through market penetration strategy
All of the above
Sell more products in existing market
7
Which activities in support activities change the performance and efficiency of businesses,contribute to reducing costs?
The company infrastructure
Human resource function
Information system
Logistics function
8
How many primary activities are in the value chain?
5
4
2
3
9
Businesses that produce products are primarily for domestic market, products are launched abroad with negligible changes
Localization strategy
Global standardization strategy
Transnational strategy
International Strategy
10
20. Local responsiveness pressures come from:
Differences in distribution channels and host government demands
Differences in consumer taste and preferences
Differences in traditional practices and infrastructure
All are right
11
Which strategy helps increasing profits through cost cutting globally and value by adapting products to each market ?
Transnational strategy
Localization Strategy
International Strategy
Global standardization strategy
12
Businesses do not customize products and marketing strategies according to all markets. The strategy being applied is:
International Strategy
Transnational strategy
Global standardization strategy
Localization Strategy
13
Which activities control the transformation of tangible materials from purchasing to producing and distribution?
Infrastructure of the business
Information system
Human resource management
Logistics function
14
Cost is the biggest problem of the strategy ____ due to the duplication of function and smaller production scale:
Transnational strategy
Localization strategy
Global standardization strategy
International Strategy
15
When cost reduction pressures are increasing, businesses should choose appropriate strategies:
Global standardization strategy or Transnational strategy
International strategy or Localization strategy
Localization strategy or Transnational strategy
International strategy or global standardization strategy
16
What are the two types of competitive pressures that firms competing in the global marketplace face?
Local responsiveness pressures and competitive pressure from domestic rival
Cost pressures and pressures for local responsiveness
Cost pressures and pressure from the development of alternative products
B & C are correct
17
In the value chain, (1) can explore consumer demands and transmit it to the department (2) to design the right product:
(1) R&D, (2) Production
(1) Marketing and sales, (2) Production
(1) Marketing and sales, (2) R&D
(1) R&D, (2) Marketing and sales
18
In the value chain, which activities increase the product value in consumer awareness and discover consumer demands ?
Customer service
Marketing and sales
R&D
Production
19
Disadvantages of Transnational Strategy:
Difficulties in organizational issues
No exploitation of scale economy
Lack of meeting local needs
High cost
20
The ways in which global expanding businesses can be used to increase profitability and profit growth are:
Penetrating new markets where local competitors lack similar capacity
None of the above
Reduce costs,add value to their products through gaining economies location
All of the above
21
Which of the following statements is true?
Cost reduction pressures ia a difficult strategic challenge
A & C are right
Local responsiveness pressures arise from similarities in consumer taste
Local responsiveness pressures tend to reduce costs
22
A transnational strategy is applied when:
High pressures from cost reduction and local responsiveness
Low pressures from cost reduction and local responsiveness
High cost reduction pressures, low local responsiveness pressures
Low cost reduction pressures, high local responsiveness pressures
23
ROIC is calculated according to the following formula:
Divide the company's net profit by equity
Divide the company's net profit by total assets
Divide the company's net profit by the total invested capital
Divide the company's net profit by the total invested capital
24
Which statement is correct when talking about R&D activities?
Reduce product costs, increase product functionality
A and B are correct
A and B are wrong
Create value by creating more efficient production processes
25
What factors are the key to business success in expanding their home market by selling their products to the world?
Core competencies
Transfer core competencies to markets where local competitors don't have
Business skills that competitors cannot easily acquire or imitate
All are correct
26
Which of the following statements is incorrect about cost reduction pressures:
Differences in consumer taste and preferences
A commodity type product is a universal need
Consumers are powerful and face low switching cost
Major competitors are located in low-cost locations
27
In expanding your business globally, how do you allow businesses to differentiate their products from competitors?
Expand the product market
Take advantage of valuable skills
Take advantage of regional economy
Cost savings based on experience
28
To deal with ____, businesses must differentiate their products and marketing strategies between different countries
Competitive pressure from local businesses
Negotiation pressure from customers
Pressures for local responsiveness
Cost reduction pressures
29
Profitability is measured by:
The ratio of profit generated by the business to the invested capital(ROIC)
Cost reduction strategy
All are right
Differentiation strategy
30
To deal with ____, businesses may have to mass produce a standard product at an optimal location in the world
Local responsiveness pressures
Competitive pressure from local businesses
Pressure from supplier
Cost reduction pressures
31
Advantages of Localization Strategy:
Low cost
Research carefully consumer preferences
Difficult to lose competitive advantage
Exploitation of scale economy
32
The company implements a product differentiation strategy to:
Set high profits due to high product pricing
Consume a lot of products due to low production costs
Always set low selling prices than competitors
Focus on a small segment of the market
33
Which of the following statements is incorrect with Global Standardization Strategy:
Applied to consumer goods market
Low local responsiveness pressures
Pursuing a low-cost strategy on a global scale
High cost reduction pressures
34
In the strategic model principle, which of the following should businesses do?
Establishment of internal operations
All of the above
Correct organizational structure in place
Choose an experience curve position
35
Which of the following statements is incorrect about R&D?
Increasing the functionality of the product
Increasing the cost of products
Making product value more attractive to consumers
Creating a more efficient production process
36
Which of the following statements is true for International Strategy:
Products can not meet the specific requirements of each region
Low pressures from cost reduction and local responsiveness
Costly
All are right
37
Advantages of the location economies:
Reducing the costs of creating value
Distinguishing their products from competitors
Helping businesses achieve low cost position
All are correct
38
Business customizes goods and services in places with low cost reduction pressures, high local responsiveness pressures:
International Strategy
Transnational strategy
Localization strategy
Global standardization strategy
39
Strategy,operation,organization of the business must(?), if you want to achieve competitive advantage,high profitability
Homogeneous
All of the above
Co-operate
None of the above
40
Which of the following statements is incorrect when it comes to leveraging valuable skills in global expansion ?
Distributing individual value creation activities to other locations around
Transfer to other units in your global network of businesses
Take advantage of valuable skills: development at foreign activities
Encourage local staff to learn new skills
41
Which strategy is characterized by standardized products globally, the goal is low-cost strategy on a global scale?
International strategy
Global Standardization Strategy
Localization strategy
Transnational strategy
42
Disadvantages of Localization Strategy are ?
All are correct
Easy to lose competitive advantage
No exploitation of scale economy
High cost → high product prices
43
Which of the following is true:
Cost Pressures and Pressures for Local Responsiveness conflict each other
a wrong, b right
Local responsiveness pressures tend to increase costs
a & b are right
44
Which of the following statements is incorrect when talking about market expansion of products?
Selling domestic products to international markets
Distributing individual value creation activities to other locations around
Transfer of core competencies that are not available to competitors
None of the above
45
Enterprises whose goal is low-cost strategy on a global scale. Enterprises are applying the strategy:
International Strategy
Transnational strategy
Global standardization strategy
Localization Strategy
46
Which of the following statements is correct of Localization Strategy?
High cost → high product prices
Research carefully consumer preferences
a & b are right
a & b are wrong
47
Which of the following statements is incorrect with strategies?
Both B & C
Transnational: low pressures from cost reduction and local responsiveness
Localization: low cost reduction and high local responsiveness press
International: high pressures from cost reduction and local responsiveness
48
Value creation is measured by the difference between:
a & b are wrong
Product cost
The value that consumers perceive in the product
a & b are right
49
In experience effect, production costs decrease by a quantity when the number of products doubles, due to:
Both a & b
Economies of scale
Learning effect
None
50
Which of the following statements is true for Transnational Strategy:
Adapting products to each market
a & b are wrong
a & b are right
Cost cutting globally

International Business Strategy 1 Flashcards | StudBud