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Marketing Cluster Exam
Marketing Cluster Exam
50 terms
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50 questions from Sample Exam
Flashcards
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Questions
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1
Increasing membership by 25% during the next year might be one of the __________ of a health club.
goals
strategies
principles
tactics
2
Operating expenses are defined as the
salaries paid to managers.
cost of goods sold.
costs of running a business.
start-up expenses of a business.
3
One of the basic risks in marketing is the possibility of __________ loss.
political
promotional
impersonal
financial
4
A memo on the bulletin board from a supervisor to staff members is an example of __________ communication.
horizontal
downward
upward
formal
5
Which of the following is true about a survey-sampling plan:
Eliminates respondent bias
Is more reliable than observation
Tends to have extremely low error rate
Represents a larger group
6
Ensuring that customers have the correct perception of a product is one of the goals of product
screening.
development.
positioning.
management.
7
During periods of economic expansion, businesses are likely to
increase their production.
benefit from high interest rates.
reduce their profits.
stop hiring workers.
8
One way for businesses to obtain needed information efficiently is to
contact a competitor.
schedule an interview.
read a book.
access a database.
9
Which of the following expenses should Charlene categorize as a fixed cost:
Rent
Commissions
Cost of goods sold
Delivery charges
10
Which of the following is a purpose of the competitive bidding process:
To increase competition for products
To limit the number of vendors to pick from
To attract product champions
To obtain lower prices from bidders
11
A retailer that overcharges customers for small items when purchasing may be engaging in the unethical practice of
predatory pricing.
retail price maintenance.
price fixing.
scanner fraud.
12
A good way to prioritize your financial goals is to
assign each goal to a general category.
rank every goal in numerical order.
recognize that all the goals are equally important.
rank goals according to what needs to be done first.
13
An effective executive summary
uses technical terminology to show the writer's expertise.
is written for people who won't read the whole document.
includes every point from the business report.
features complex compound sentences.
14
By reading trade journals, business professionals can learn about
organizational sales performance.
industry trends
corporate changes.
internal policies..
15
An example of a natural resource is
iron ore.
an electrician.
physical ability.
office equipment.
16
When an agent legally acts in the best interests of his/her client, the agent is establishing a(n) _______ relationship.
authoritative
legislative
fiduciary
principal
17
Businesses are being socially responsible to their customers when they
contribute to community causes.
provide safe working environments.
offer employees job training.
test the safety of their products.
18
Negative word-of-mouth advertising due to unresolved customer complaints can cost a business its
licenses.
employees.
reputation.
facilities.
19
The assortment of merchandise that a firm sells is called its product
mix.
demand.
depth.
classification.
20
What device helps to ensure that direct-observation research is collected in a neutral way?
Global-orientation system
Fax machine
Video camera
DVD player
21
Real market opportunity occurs when
supply exceeds demand.
entrepreneurs brainstorm ideas.
a good or service can be produced efficiently.
an identified want exists.
22
Which of the following is a reason to avoid drawing distinctions between people:
Discrimination is illegal.
Certain people don't deserve respect.
Some people aren't "normal."
Everyone is unique.
23
Long-term unemployment may affect an individual by
increasing protectionism.
improving mental health.
eroding his/her skills.
building savings.
24
How food products can be used generally is determined by their
grades.
brands.
traits.
labels.
25
Which of the following is a true statement about marketing-research studies:
Marketing-research studies are difficult to conduct.
Lower level employees should not be involved in marketing-research studies.
Marketing-research studies should be conducted once per year.
Each marketing-research study is unique.
26
What are salespeople expected to be able to do in order to sell goods and services to customers?
Answer questions
Arrange displays
Develop brochures
Control expenses
27
One business promising to do something for another business in return for receiving compensation is an example of a
enterprise.
contract.
benefit.
treaty.
28
Which of the following would be done first in an environmental scan:
Identifying and analyzing important trends and issues
Identifying participants and responsibilities
Carrying out scanning activities
Selecting trends and issues to act on
29
Which of the following is an example of a response error:
Jack does not provide his phone number when he fills out an online survey.
Rosanna checks two responses for one question on a paper questionnaire.
Lydia provides her opinion about a new soft drink during a focus group.
Jack pauses for a moment before he answers the interviewer's question.
30
The main reason many individuals resist change is
self-confidence.
discipline.
fear.
decisiveness.
31
Which of the following departments in many businesses is responsible for generating product ideas:
Executive management
Sales and marketing
Research and development
Information technology
32
As a result of ongoing product updates and changes, businesses must address ethical issues associated with
planned obsolescence.
taxation.
demographics.
international markets.
33
Which of the following is essential to all marketing research:
Primary data
Frequency
Accuracy
Secondary data
34
Which of the following is a decision a company might make during the decline stage of the product life cycle:
How to fend off the competition
Whether to change the product
What production schedule to follow
How to increase awareness of the product
35
When trying to persuade others, it is often helpful to use stories and anecdotes because they
reinforce your message.
add energy to your explanation.
exaggerate the benefits.
make people feel comfortable.
36
How can a business build its customers' trust and communicate its commitment to ethical practices?
Publish its confidentiality statement
Post its earnings on its website
Hire employees who have a positive attitude
Develop liberal business policies
37
What does an enclosure notation at the bottom of a business letter signify?
The sender wishes a reply.
Copies of the letter were sent to others.
Something is being sent with the letter.
The sender prepared the letter.
38
How does increased business productivity benefit consumers?
The gross domestic product goes down, so inflation goes up.
Costs of labor and prices increase, so inflation goes up.
More goods and services become available, so prices go down.
More goods and services become available, so prices go up.
39
Which of the following is one element of a situation analysis:
Environmental scanning
Sales positioning
Marketing planning
Organizational testing
40
One of the freedoms provided to individuals by the private enterprise system is the freedom to choose
which taxes they will pay.
which laws they will obey.
how their employers pay them.
where they will work.
41
Ideally, in business, feedback should be
avoided if possible.
positive and negative.
all positive.
all negative.
42
Information usually comes in either physical form or __________ form.
electronic
note card
book
verbal
43
To protect the integrity of the marketing information they gather, businesses should avoid
paying for the data.
manipulating the research.
working with a publisher.
surveying a lot of people.
44
What do business owners consider when they select a business ownership structure?
Product versatility, financial needs, and advertising strategies
Personal circumstances, financial needs, and the type of business
Product versatility, advertising strategies, and personal circumstances
Personal circumstances, type of business, and product mix
45
Marketing has an effect on the quality of life and general living conditions of consumers, referred to as their
standard of living.
value system.
buying habits.
buying power.
46
What type of software program do businesses use to create text documents?
Communications
Word processing
Presentation
Web-page editor
47
For most businesses, the ultimate goal of using promotion is to
control consumer demand.
sell goods or services.
get people into the business.
introduce new products.
48
Asking questions is important because it
can clear up misunderstandings.
helps you become a passive participant in the conversation.
gives you a chance to voice your opinion.
helps your brain process speech more quickly.
49
People with a positive attitude are open-minded, which helps them to
remain cheerful.
develop patience.
be intolerant.
learn new skills.
50
Which of the following is an example of quantitative data:
"Tara is a great tutor."
“Tara graduated first in her class.”
“I heard Tara is applying to Harvard!”
“Tara is one of the smartest kids in school.”
