MARKETING ESSENTIALS CHAPTER 5 VOCABULARY

GOVERNMENT FINANCED AGENCIES

EXCLUSIVE CONTROL OVER A PRODUCT OR THE MEANS OF PRODUCING IT.

THE FUNCTION OF BUSINESS THAT INVOLVES MONEY MANAGEMENT.

THE MONEY EARNED FROM CONDUCTING BUSINESS AFTER ALL COSTS AND EXPENSES HAVE BEEN PAID.

THE AMOUNT OF GOODS PRODUCERS ARE WILLING TO MAKE AND SELL.

ANYTHING THAT IS AUTHORED BY AN INDIVIDUAL, SUCH AS WRITINGS, MUSIC, AND ARTWORK.

THE STRUGGLE FOR CUSTOMERS

MIDDLEMEN WHO OBTAIN GOODS THEN RESELL TO OTHER SELLERS

SELLING PRODUCTS IN MORE THAN ON COUNTRY.

BUSINESS OWNERSHIP BY PRIVATE CITIZENS, NOT THE GOVERNMENT

OWNING THE RIGHTS TO AN INVENTION

THE DISCIPLINE THAT KEEPS TRACK OF A COMPANY'S FINANCIAL SITUATION.

CONSUMER WILLINGNESS AND ABILITY TO BUY PRODUCTS.

SELLING PRODUCTS IN ITS OWN COUNTRY.

A GROUP OF ESTABLISHMENTS ENGAGED IN PRODUCING THE SAME PRODUCT OR GROUP OF PRODUCTS.

FOCUSING ON THE SALE PRICE OF A PRODUCT.

A WORD, NAME, SYMBOL, OR SOUND THAT IDENTIFIES A GOOD OR SERVICE.

THE DEMAND FOR A GOOD THAT COMES FROM THE DEMAND FOR ANOTHER GOOD.

USES THE MONEY TO FUND THE CAUSE IDENTIFIED IN ITS CHARTER.

BUSINESSES COMPETING ON THE BASIS OF FACTORS NOT RELATED TO PRICE.