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Marketing Test
What is Discretionary?
What is customer profile
Marketing Test
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1
What is customer profile
Instagram profile
TikTok profile
Contains info about demographics, behaviors, and preferences
Snapchat profile
2
What is Discretionary?
Money left over after paying for basic nesessities.
Money left over after paying for luxury items.
Money for fun.
Money left after taking out taxes with people who sell necessities
3
Target Market...
A market that you target.
A market is described by the total sales in a product category
A bullseye
The group that is identified for a specific marketing program
4
There are 5 Utilities
True
False
5
Customer vs. Consumer
A customer buys the product. A consumer uses the product.
A consumer and customer are the same thing.
A consumer and customer have no differences.
A consumer buys the product. A costumer uses the product.
6
Marketing Share...
Includes people who purchase goods and services for personal use.
Company’s percentage of the total sales volume generated by a given market.
The exchange of a product for some monetary value.
Involves communication with the consumer.
7
How many P's are in the Marketing Mix?
6
4
3
5
8
How many core functions are there?
6
5
7
8
9
The Marketing Concept...
Focus is always on the consumer
Focus is always on the customer
Focus is always on the seller
Focus is always on the profit
10
What is NOT an example of Demographics?
Martial Status
Age
Name
Gender
11
What is the Marketing Mix?
Product, promotion, place, price
Price, promotion, place, pantry
Promotion, product, price, plan
Plan, price, product, promotion
12
What is NOT an example of Psychographics?
Interests
Location
Hobbies
Sports
13
What is CRM?
Customer Relationship Marketer
Customer Relationship Management
Customer Relevant Management
Contributor Relationship Management
14
What generation is the most tech savvy?
Baby Boomers
Gen Y
Gen Z
Gen X
15
Difference between Goods vs. Services
A good is a skin you pay for. A service is a physical product.
Good = physical product that someone will buy, Service = a skill you buy
Goods and services are the same thing.
Goods and services don't matter.
16
What are all 5 Utilities?
Time, Place, Cats, Information, Dogs
Time, Place, Form, Information, Possession
Time, Share, Form, Selling, Possession
Time, Place, Form, Information, Possessive
17
What is NOT an example of Geographics?
State
Gender
Country
Town
18
What is pricing defined as?
Developing and improving products in response to market opportunities
Understanding the concepts/strategies used to target specific marketing
Communicating with potential consumers to inform them about a business
Deciding how much to charge for goods/services in order to maximize profits
19
What is disposable?
Money left over after paying for basic living necessities
Money left over after purchasing luxury items.
Money you can do anything with.
Money left after taking out taxes with people who sell necessities
20
Methods of transportation for Channel Management
Truck, Rail, Submarine, Air.
Truck, Rail, Ship, Spaceship
Truck, Rail, Ship, Air
Truck, Bike, Ship, Air
