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Advertising
Advertising
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A quiz to test key ideas...
Flashcards
16 cards
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Practice quiz
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Questions
16
Answers
1
Service:
What service is being marketed in this ad?
a GPS device
a travel agency
an airline
a tourism website
2
In 1908, which affordable car was widely advertised and constructed on an assembly line?
WB Statesman
The Ford Model T
The Toyota Prius
Land Cruiser J20
3
Product:
What is being marketed in this ad?
riding gear
a bike
a sports drink
Lance Armstrong's charity
4
Propaganda is used by governments to influence behaviour and thinking. What does this one want?
citizens to shop locally
citizens to send their men to war
citizens to grown their own food
citizens to sell food overseas
5
True or False? Companies create a unique identity for themselves to appeal to a target audience
True
False
6
Each day, people see approximately how many ads?
20,000
2,000
200
20
7
True or False? Advertisers want us to feel that our choice of product says something about us.
True
False
8
Advertising is a huge industry. How much is spent each year to engage our attention?
100 billion
200 million
20 million
50 billion
9
This is a famous WW2 icon who encouraged women to join the work force. Who is she?
Jeanie the Janitor
Gladys the Gardener
Mina the Mechanic
Rosie the Riveter
10
Event:
What event is being marketed in this ad?
A fun run
A music festival
A convention for politicians
A tour of California
11
The first printing press made printed material more widely available. It was invented around:
1942
103 AD
1800
1440
12
Advertising is used to draw attention to:
a product
a product, service, event or issue
a news item
a concert or campaign
13
The term 'advertising' is derived from the Latin 'advertere', which means:
look away
advantage
enquire
turn towards
14
Issue:
Which issue is presented in this ad?
Drink driving
Drug use
Texting while driving
Domestic violence
15
The Chinese invented paper in:
1,500 BC
105 BC
1,500 AD
105 AD
16
Also known as 'product placement',
covert advertising
is when:
an ad is embedded in entertainment and media
the ad is targeted at children only
no one can see the ad
an ad is covered up
