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A statistical measure popularly called "the average."

The burden of ______ always rests with the persuasive speaker who advocates change.

You should always combine demographic audience analysis with _____ audience analysis.

The major advantage of using fixed-alternative questions is that they

Changes in a speaker's rate, pitch, and volume are referred to as

____ are especially valuable for showing an audience statistical trends and patterns.

A(n) ____ is an imaginary story that makes a general point.

Even when we are listening carefully, we usually grasp only about ____ percent of what we hear.

A fallacy that introduces an irrelevant issue to divert attention from the topic of discussion.

The two most important factors affecting the credibility of a persuasive speaker are

What are the two types of audience analysis discussed in your textbook?

The more ____ your examples, the greater impact they are likely to have.

The impact of examples is greatly enhanced when they are combined with ____.

A good way to clarify statistical trends is to

A fallacy is a

Which of the following is a situational characteristic of a speech audience?

The either-or fallacy is often referred to as a(n)

In which situation would you most likely recite a speech from memory?

Evidence and reasoning are the two major elements of persuasion that Aristotle called

Which is a guideline for preparing visual aids?

That part of the audience a speaker most wants to persuade is called the

When analyzing demographic information about your audience, it is essential that you avoid

A fallacy that attacks the person rather than dealing with the real issue in dispute.

The study of bodily motion and gestures is part of a subject called

The ____ will usually dictate how long a speech should be.

When you listen to evaluate a speaker's message to accept or reject it.

As the size of your audience increases, your presentation should usually become more

Forming particular speech sounds crisply and distinctly is called

Persuasive speeches on questions of fact are usually organized in ______ order.

What are the three criteria for assessing the soundness of Internet documents?

You should use ____ questions to get at the strength of a respondent's attitudes or feelings.

Encyclopedias, yearbooks, biographical aids, and quotation books are all examples of

Saying "warter" instead of "water" is a difference in

The ____ speaker delivers a speech with little to no immediate preparation.

Communication based on a speaker's body and voice, rather than on the use of words.

The type of persuasive speech exploring the truth or falsity of an assertion

Which of the following is a demographic characteristic of a speech audience?

When selecting fonts for a visual aid, you should usually use

A ______ graph is best suited for showing comparisons between two or more items.

What is the third step in Monroe's motivated sequence?

Which organizational pattern is especially effective when seeking immediate action?

A _____ graph is best suited for showing changes in statistics over time or space.

Emotional appeal is usually inappropriate in a persuasive speech on a question of

A(n) _____ is a visual aid that summarizes a large block of information, usually in list form.

The relative highness or lowness of sounds produced by the human voice is called

What is the mode in the following set of numbers? 300, 400, 400, 600, 800

Using expert testimony is an excellent way to lend ____ to your speeches.

Which of the following would you most likely hear a persuasive speech on a question of fact?

The three basic issues you must deal with when discussing a question of policy.

The credibility of a speaker before he or she starts to speak is called _______ credibility.