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SEM 1 3.01-3.04 Test Review Flashcards | StudBud
SEM 1 3.01-3.04 Test Review
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When a performer expands into international mkts, consideration for their promo efforts should
A
Develop different brands for each market
B
Assume literal language translations are acceptable
C
Adapt promotional messages for each market
D
Use the same advertising strategy with all markets
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