stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Mix Mastery Flashcards | StudBud
Explore
/
Marketing Mix Mastery
Marketing Mix Mastery
10 terms
·
StudBud Administration
·
52 plays
Test your knowledge on the fundamental concepts of the marketing mix and its 4 Ps
Flashcards
10 cards
F
Practice quiz
P
Host live
L
Questions
10
Answers
1
Customer value = Price minus
Scarifice
Happiness
Cats
Pounds
2
Which P is about distribution?
Product
Promotion
Price
Place
3
Which P is about value perception?
Place
Price
Promotion
Product
4
Choose two types of Place
Supermarkets
eCommerce website
Germany
United Kingdom
5
What does 'Place' refer to?
Location
Discount
Advertising
Product
6
What is competitive pricing?
Match market
Above market
Random pricing
Below market
7
Pick the three Pricing methods used
Cost-based pricing
Marketing-Led pricing
Competitor-orientated pricing
Management-led pricing
8
Which of these is in the 4Ps?
Purpose
Promotion
Porcupines
Product
9
True or false: The marketing mix has 4 Ps
False
True
10
Why is Price important?
Become profitable
Value creation
Gives Choice
Positioning
