Because social media is so popular...

Word of mouth is more powerful than ever

What is cause-related marketing?

Tagging products with a cause to sell stuff.

Additional video footage provided in a VNR

What does a lobbyist do?

Help promote their client's legislative agenda

Integrated marketing communications

A capital campaign is...

A fundraiser for "bricks and mortar"

In PR, most advertisements are...

Public service announcements (PSAs)

If you are proactive in crisis communications,

You may stop a crisis from arising

What is an online newsroom?

Part of a corporate website where press releases are shown.

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Comm 370 final review sp 20

30 termsStudBud Administration12 plays

final review #publicrelations

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Questions 30

Answers

1
One advantage of the internet over traditional media is...
There is no advantage
Traditional media is for olds
You can plan all strategy in advance
Interactivity
2
Most people's feelings about corporations are...
Positive
Non-existent
Wrong
Negative
3
Because social media is so popular...
Employees can't get their work done
Old tactics are no longer necessary
Word of mouth is more powerful than ever
Companies only target people with phones
4
Non-profits use PR to...
Recruit volunteers
All of these things
Promote their services
Raise money
5
What is cause-related marketing?
Giving stuff away for a cause.
Tagging products with a cause to sell stuff.
When companies support a cause with money.
Marketing that you do cause you have to.
6
True or false: Most crises are created by internal mistakes.
True
False
7
A document that provides the "5 W's" about a product or service is called...
A fact sheet
An electronic release
A news release
A 5 w sheet
8
What is B-roll?
Public relations advertising
Additional video footage provided in a VNR
A contingency strategy
Bunny chow
9
What does a lobbyist do?
Help promote their client's legislative agenda
Clean lobbies
Make sure client's plans are legal
Schmooze
10
IMC stands for
Interesting marketing content
Important media concepts
Integrated marketing communications
Intimate message control
11
A capital campaign is...
A fundraiser for "bricks and mortar"
When lobbyists go to Washington
A promotion to encourage use of capital letters
The most important campaign
12
When a company admits and regrets a mistake that creates a crisis, that is called
blame the victim
restitution
compromising
full apology
13
Due to the rise of social media, customer service...
Is no longer important
Is more important than ever
Customers? Who needs customers?
Isn't a separate department anymore
14
Social media strategists try to engage audiences with interesting content because...
Attention spans are short
It will get them to spend more money
Content is king
It may increase brand loyalty
15
When corporations give money to support causes, that is called
Cause support
Philanthropy
Cause-related marketing
Corporate social responsibility
16
Third party endorsement from a journalist is called...
Earned media
Paid media
Journalistic endorsement
A good thing
17
Which of these does not belong in a media kit?
Employee handbook
Graphics
News release
Fact sheet
18
Which medium is best for conveying emotion?
Radio
Television
Internet
Print
19
A PR firm may use a satellite media tour...
When there are no other options
To save money and time
When their clients launch satellites
Very rarely
20
Another name for government public relations is
News you can use
Government information
Public news
Public information
21
Companies undertake CSR campaigns in order to...
Give employees extra work
Make money
Fulfill government requirements
Enhance their reputation
22
When a number of different factors shape a crisis response, that is called...
Reputation crisis plan
Factorial response
Contingency theory
Crisis management
23
VNR stands for...
Very noisy rascal
Very nice results
Video not radio
Video news release
24
What is an astroturf group?
A fake grass roots group
A group that promotes use of artificial grass
A group of astronauts on the ground
A special interest group
25
A good news release...
Sells the product well
Must be newsworthy
Should be as long as possible
Is rarely used as a tactic
26
In PR, most advertisements are...
Unacceptable
Never used
Funny
Public service announcements (PSAs)
27
If you are proactive in crisis communications,
You don't need a crisis plan
A crisis will never happen again
You may stop a crisis from arising
Your reputation will be enhanced
28
What is an online newsroom?
Part of a corporate website where press releases are shown.
A place to get your news online.
A new source of employment for journalists.
Where tv stations rebroadcast their news reports.
29
Web 3.0 refers to developing more content for mobile consumption.
False
True
30
Inverted pyramid style writing puts all important information at the bottom of the news release.
False
True

Comm 370 final review sp 20 Flashcards | StudBud