stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Sports & Ent. Marketing FINAL Review Flashcards | StudBud
Explore
/
Sports & Ent. Marketing FINAL Review
Sports & Ent. Marketing FINAL Review
40 terms
·
StudBud Administration
·
249 plays
#S&EMarketing #sportsmarketing # entertainment marketing #finalreviewsportsandentertainmentmarketing
Flashcards
40 cards
F
Practice quiz
P
Host live
L
Questions
40
Answers
1
High school and college athletes are both amateur and professional athletes
True
False
2
A promotional agreement that financially supports sports events is
sponsorship
licensing
endorsement
branding
3
Which company has the longest running endorsement deal
Adidas
Nike
Trident
Wilson
4
A(n) _____ is a film or product that is popular year after year.
oligopoly
affiliate
ratings
evergreen
5
The Wizard of Oz
is an example of an evergreen
True
False
6
_____ is any form of direct contact between a salesperson and a customer
Public relations
Publicity
Personal selling
Advertising
7
Publicity is unpaid advertising disguised as news
True
False
8
Process of developing, promoting, and distributing products to satisfy customers’ needs/wants
promotion
marketing
sponsorships
endorsements
9
Kanye West’s clothing line is an example of
brand extension
archived brand
entertainment franchise
crossover artist
10
Patents protect
written material
products
names, symbols, sounds, colors
nothing
11
All of the following are considered types of sales promotions except
raffles/contests
radio
coupons
samples
12
The marketing mix consists of
product, place, personal characteristics, and price
product, publicity, and price
product, price, place and promotion
promotion, profit, publicity
13
A company may lower the price of a product to increase its market
False
True
14
A trademark is
a book
the name Coca-cola or Pepsi
a new invention for a golf club
a movie
15
Which organization sets up guidelines to keep all schools competitive?
NBA
Title IX
MLB
NCAA
16
Geographics and demographics are both part of market segmentation
False
True
17
A target market is considered a general group of consumers
False
True
18
Sport services are intangible products
True
False
19
Cross-selling means
Encouraging people to purchase additional related products
Encouraging people to save their money
Using angry-sounding sales pitches
Selling religious souvenirs
20
Theme, water, and amusement parks are set up for impulse spending
False
True
21
_____ is entertainment that includes amusement, theme, animal, and water parks.
Theme-based amusement
Location-based entertainment
Entertainment-based park
Live-based fun
22
Universal is one example of a major entertainment
True
False
23
A consumer good are goods purchased by organizations for use in their operations
False
True
24
Coupons are an example of a sales promotion
False
True
25
Entertainment provides an enjoyable way to pass the time and people are willing to pay for it
True
False
26
These statistics refer to the attitudes the consumer has
Market segmentation
Demographics
Psychographics
Psychological profiling
27
The public image of a celebrity does not matter when choosing him/her to endorse your product
True
False
28
In order to stand out in the marketplace, products must have a
Focus view
Vanishing point
Point of difference
Point of view
29
Memorabilia is an example of a sporting good
False
True
30
What is the name of the sports category that includes snowboarding?
Professional Sports
Extreme Sports
Stunt Sports
International Sports
31
Demographics
takes into account intellectual property rights
always involves risk
describe a population in terms of personal characteristics
the combination of price, promotion, place and product
32
A(n) _____ is a business situation in which a few firms affect but do not control an industry.
evergreen
affiliate
oligopoly
ratings
33
Customers are generally willing to pay a higher price for products with brand equity
True
False
34
Dylan plays for St. Johns University’s basketball team. He is a professional athlete.
True
False
35
_____ is the method used for communicating or transmitting messages.
media
programming
fad
syndication
36
An example of a trademark is the symbol of Nike's swoosh
False
True
37
When marketers purchase media-ad time they are not concerned about reach and frequency.
True
False
38
_____ is a short-term popular trend, style, product, or service
Syndication
Fad
Programming
Media
39
NCAA stands for stands for National Committee for Animal Awareness
True
False
40
All the marketing activities designed to satisfy the needs and wants of sports consumers
Entertainment Marketing
Sports Marketing
Fashion Marketing
