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Advertising Techniques Flashcards | StudBud
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Advertising Techniques
Advertising Techniques
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Questions
30
Answers
1
Which of the following techniques does NOT appeal to pathos?
Showing a sad, skinny puppy in an ad
Using loaded words to appeal to emotions (e.g., disgusting, wonderful)
Comparing two products
Showing smiling, happy people in ads
2
Special effects in advertising are...
Pictures or diagrams used to represent something else
Computer generated or digitally manipulated graphics/images
Using puppies in the advertisement
Fireworks!
3
Ethos always appeals to emotions
True
False
4
Brands rarely ever use their signature colour throughout their ads
True
False
5
This image is an example of...
Jargon
Alliteration
Hyperbole
Colloquialism
6
Pathos ads...
Tell a story
Cause an emotional response
Make us think the brand understands our needs
Make people feel connected
7
Using a professional opinion will appeal to ethos
True
False
8
This image appeals to Ethos
False
True
9
Ads using celebrities or experts are an example of Ethos
False
True
10
Evaluative Language is...
Figurative language
Language that does not judge
Highly emotional language
Language that positively or negatively judges something
11
Logos is an appeal to emotion
False
True
12
Advertisements use pathos to...
Guide people along a path
Appeal to emotions
Appear credible
Appeal to logic
13
Using special effects in ads can...
All of the above
Create ads that are more visually appealing
Make a product look 'high tech' or advanced
Modify the appearance of the model
14
"This brand of toothpaste removes up to 100% more plaque!" appeals to...
Logos
Pathos
Ethos
All of the above
15
Which of the following is NOT an example of hyperbole?
'The students were so bored they were about to slip into a coma'
'He ate so much, I thought he'd turn into a pig!'
'The dog was so cute I nearly died!'
'I'm so excited, today is going to be great!'
16
Which of the following does NOT appeal to ethos?
Positive reviews
Emotional stories
Professional/expert opinions
Celebrity endorsement
17
Jargon is...
Technical, specialised language
When you exaggerate
A character from Star Wars
Another word for slang
18
Which of the following is an example of alliteration?
Peachy keen jellybean!
Going off like a frog in a sock!
Slip slop slap!
Cool as a cucumber!
19
A good slogan is usually...
Short and catchy
Boring
Easy to remember
Complex and intelligent
20
Loaded language is...
Words and phrases that appeal to emotions
Words and phrases that have strong connotations
Jargon
When advertisers use lots of data
21
Hyperbole is when you make an exaggerated statement that should not be taken literally
False
True
22
This image appeals to pathos
False
True
23
The arrangement and choice of text and images in an ad is called...
Arrangement & Visuals
Setting & Images
Layout & Graphics
Slogan & Pictures
24
Nike's slogan is...
Just do it!
Just chickens!
Just don't!
Just juice!
25
Logos ads invite consumers to make the right, obvious, or sensible choice
True
False
26
Hyperbole is subtle and often hard to notice
True
False
27
Which of the following techniques appeal to logos?
Cute puppy pictures
Using data and facts
Celebrity endorsement
Quoting a professional opinion
28
'Buy one get one free' campaigns appeal to Logos
False
True
29
Pictures or diagrams used to represent something else are called:
Layout & graphics
Symbols
30
The colour blue often represents...
Trust
Cleanliness
Hunger
Greed
