BML Marketing Unit 1

The private enterprise system allows _________.

Dividing a large market into groups for marketing purposes.

The most important aspect of customer service is ________.

Type of purchase where you research carefully before purchasing.

Which generation does Mr. Frost belong to?

Marketing-information management's main purpose.

Type of product found at only a few stores.

Television commercials are an example of _______.

What is an example of an emotional purchase?

Segment type that focuses on your likes or interests.

Which event has the most viewers?

Which generation do you belong to?

Identifying the needs and wants of customers.

Purchasing a product because someone famous is promoting it.

Which is not a rational buying motive?

Segmentation type that focuses on one of your physical attributes.

Who a company focuses their product or promotion towards.

Which is not a way that marketing benefits society?

Segmentation that focuses on where you live.

Most entrepreneurs on Shark Tank started their business because _______.

The why behind people's purchasing decisions.

Market planning is key to ___________.

What is an example of an unsought purchase?

Why companies must always look to improve their products or services and be aware of new trends.

Segmentation group that focuses on people's values and lifestyle.

A main purpose of marketing is to ________.

Amazon is an example of this type of commerce.

Your motivation for buying a new calculator.