Sports Marketing Study Game

What are the keys to social media marketing?

Where did the first sport originate?

Which business was promoting themselves by using the "Mom" marketing campaign during the Olympics?

Obtaining the best possible understanding of who the "target market" is relates too:

Which sport did the US begin it's history with?

Thefounder of baseball's National League was William Hulbert and the first pro team was Cincinatti Red Sox.

The first sport to adopt the league sytem was baseball.

Import communication skills for a sport manager are:

Who revolutionized sport broadcasting in the 60's though 90's?

Which was the first sport that introduced tournaments?

Change Management has 6 components.

When organizing a home sporting event, assigning officials fall under the responsibility of the game administrator.

The Hawthorne studies helped established the Human Relations Movement

Which college was the first to offer a Sports Management degree?

Adidas demonstrated ambush marketing in the 1996 Olympic games.

What is the most important question to consider when trying to get buy in from a customer?

Sports marketing includes products, staff, entities, & service

The three building blocks of sport management are clubs, recreation, & leagues.

Organizational behavior model focusses on the human side of managment.

What has made Jesse Cole's and his Savannah baseball team so successful?

What was the first sport that used the Club System?

The four P's of marketing include: price, product, promotion, & place.

Mark McCormack coined the term "official" when referring to sporting good products.

Who was responsible for developing Scientific Management?

Billie Jean King was a professional tennis player in the 1960's

Taking initiative shows your employer that you are committed to your work.

Which is NOT considered a sport?

Who was IMG's first professional athlete?

Step 3 in decision making skills is gathering and analyzing information.

Ambush Marketing: Capitalizing on the goodwill associated with an event without becoming an official sponsor.

Which are the four types of political tactics used in organizational politics?

In the 1960's Mark McCormack invented sports marketing with the IMG organization.

There are minimal differences between traditional marketing and sports marketing.

Why did the England club system not work for the US?

Which NHL team successfully created a bond between fans and players through their marketing video?