Promotion Unit (17&18)

Paid form of nonpersonal promotion

Which is NOT one of the four elements of visual merchandising?

Located next to each other on the color wheel and blend well together

Type of media that is the most useful

How many components make up the promotional mix?

A type of premium used in product packages; are free gifts found in products such as Cracker Jacks.

Direct mail, email and telemarketing are all examples of

All physical elements in a place of business

Sales promotion activities designed to get support for a product from manufacturers, wholesalers and retailers

Any incentive or additional item that encourages customers to buy

Which is NOT one of the three key terms of the definition of promotion

Most expensive part of the promotional mix

Giveaways that are low-cost items given to consumers at a discount rate or for free

Type of media that has the lowest response rate

Channels used to convey messages to the public are

This promotes an entire company

Another term for shelving fee

What function of marketing is this unit about?

McDonald's Happy Meals have two companies come together to boost sales. This is an example of

An announcement sent out to the media to promote newsworthy developments of a company.

This refers to the relationship between and among objects in a display

Which is NOT one of the four spaces of a store layout?