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Customers Relationship management Flashcards | StudBud
Customers Relationship management
1 / 40
According to Dick and Basu, what does "spurious loyalty" in attitudinal loyalty involve?
A
High levels of repeat buying and a strong relative attitude
B
Evidence of weakness in the company’s distribution strategy
C
A strong relative attitude not accompanied by repeat buying
D
High levels of repeat purchase but weak relative attitude
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