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Advertising/Media Literacy Flashcards | StudBud
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Advertising/Media Literacy
Advertising/Media Literacy
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Flashcards
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Questions
17
Answers
1
The following image is an example of what advertising technique?
Regular People
Patriotism
Fear
Ideal Life
2
making sense of the message (how the viewer understands the message)
regular people
testimonial
decoding
encoding
3
55% of people have been cured with our product!
statistics and facts
ideal life
fear
repetition
4
The following image is an example of what advertising technique?
Fear
Humor
Hyperbole
Promotions
5
The following image is an example of what advertising technique?
bandwagon
ideal life
promotions
hyperbole
6
Values and ideas that are promoted by the media
Statistics and Facts
Media messages
Medium
Media literacy
7
The message the creator wants to send
hyperbole
decoding
encoding
medium
8
The following image is an example of what advertising technique?
Celebrity
Medium
Testimonial
Statistics and Facts
9
The following image is an example of what advertising technique?
Promotions
Celebrities
Fear
Bandwagon
10
Everyone is buying an iPhone you should too!
celebrities
fear
bandwagon
humor
11
Ability to access, analyze, evaluate, create and act using all forms of communication
Media literacy
Repetition
Medium
Promotions
12
Buy one get one free!
bandwagon
promotion
regular people
hyperbole
13
Vehicle for a message
medium
decoding
bandwagon
encoding
14
The following image is an example of what advertising technique?
Fear
Statistics and Facts
Testimonials
Hyperbole
15
The following image is an example of what advertising technique?
Humor
Heartstrings
Regular people
Hyperbole
16
Influences and consequences of media messages on audiences
Medium
Media
Media literacy
Media effects
17
The following image is an example of what advertising technique?
celebrity
humor
bandwagon
Ideal life