CMST&102 Hybrid 102 week 8 PR and Marketing

Publicity stunts are a form of Public Relations

Advertising dates back to ancient Rome

Famous athletes would not promote toys in Pompeii

Public Relations is the attempt to establish and maintain a good relationship between an organization and constituents

Industrial packaging of foods allowed for what is now known as branding.

Emotional Connections with brands create a 'lovemark'

In the Public Information Model, businesses communicate information to gain desired results.

Departments stores like Roebuck and Company and JC Penny rose in the 1900's

The Asymmetrical model of PR is the most effective.