ME - Sec 1-6

Question 1

Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities?

Accepted Answer

Product Service Management

Question 2

Understanding concepts, strategies, and systems needed to interact effectively with others is a trait of what foundation

Accepted Answer

Communications and interpersonal skills

Question 3

A political campaign is an example of marketing what?

Accepted Answer

Ideas

Question 4

Which one IS NOT one of 4 foundations of marketing?

Accepted Answer

Customer Relationship Management

Question 5

Marketing decisions rely on good information about cust, trends, and should not be concerned with competing products.

Accepted Answer

False

Question 6

These items are intangible items that have monetary value and satisfy the needs and wants of consumers.

Accepted Answer

Services

Question 7

How many core functions of Marketing are there?

Accepted Answer

7

Question 8

Every Time someone buys or sells something this takes place.

Accepted Answer

Exchange

Question 9

The effort to inform, persuade, or remind potential customers about a business?s products or services is known as what?

Accepted Answer

Promotion

Question 10

Which core function is also known as Channel Management?

Accepted Answer

Distribution

Question 11

CRM is an aspect of marketing that combines customer information with customer service and marketing communications.

Accepted Answer

True

Question 12

These items are tangible and that have monetary value that satisfy the needs and wants of customers.

Accepted Answer

Goods

Question 13

Which one IS NOT a core function of marketing?

Accepted Answer

Place

Question 14

Goods, Services and Ideas all have monetary value.

Accepted Answer

False

Question 15

Current Marketing focuses on...

Accepted Answer

Customers

Questions 15