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Marketing Chapter 17 Promotional Concepts and Strategies: Round #3 Flashcards | StudBud
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Marketing Chapter 17 Promotional Concepts and Strategies: Round #3
Marketing Chapter 17 Promotional Concepts and Strategies: Round #3
20 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
What are two companies combining their promotional resources?
Incentives
Coupons
Promotional Tie-ins
Premiums
2
what is the name song?
The Mist
Superhero
Something just like this
Legend
3
A car salesman shows a young couple their selection of new convertibles
Sales Promotion
Personal Selling
Public Relations
Direct Marketing
4
What entitles customers to cash discounts on goods and services?
Coupons
Incentives
Premiums
Tie-ins
5
Gamestop emails their followers about new game release dates
Advertising
Public Relations
Direct Marketing
Sales Promotion
6
Which type of marketing is targeted to a specific group of prospects?
Institutional Marketing
Price Marketing
Direct Marketing
Product Marketing
7
Name this song.
The Greatest
Hall of Fame
Know Your Name
King Kong
8
Mastercard employees help build a home with Habitat-for-Humanity.
Public Relations
Personal Selling
Media Advertising
Promotions
9
Guess the TV Theme Song
Friends
How I Met Your Mother
Noel's House Party
The Big Bang Theory
10
__________ promotions encourages people to buy a product or service?
Consumer Promotions
Premiums
Industrial Promotions
Trade Promotions
11
What is a low cost item given to customers at a discount?
Coupons
Promotions
Premiums
Markets
12
Kay's Jewelry Store offers its employees a $50 gift card to the first salesperson to sell 5 watches
Sales Force Promotion
Advertising
Personal Selling
Public Relations
13
Which one of these is not a part of the Promotional Mix:
News
Sales Promotion
Advertising
Personal Selling
14
Who are these guys?
Beastie Boys
N'sync
New Kids on the Block
Jonas Brothers
15
What uses a mix of personal selling, advertising, and buying discounts?
Push Policy
Pull Policy
Raise Policy
Fall Policy
16
What type of Promotion is: radio commercial about a new car
Product Promotion
Promotional Mix
Publicity
Institutional Promotion
17
Who is this?
Nicki Minaj
Rihanna
Cindy Crawford
Lady Gaga
18
Which of the following is not Personal Selling:
E-Commerce
Door-to-Door Sales
Telemarketing
Car Salesman
19
What is the title of this Travis Scott album cover?
Astroworld
Rodeo
Can't pick up the phone
Sicko Mode
20
What type of music was Bruno Mars singing about in the top song in 2015?
City Jazz
Downtown Hip hop
Midnight Boogie
Uptown Funk
