Persuasive Terms

Using logical reasoning and evidence to persuade

favor toward or against one thing, person, or group compared with another, usually in a way considered to be unfair.

The art of speaking and writing persuasively.

a believable source of information

the author’s attitude toward the topic.

Using character, credibility, and ethics to persuade

Persuasive Technique that appeals to people's emotions through STORYTELLING.

The main argument the author/speaker is making

Using emotions and passion to persuade.

Argument that opposes, or is against, the main claim; written by the AUTHOR/SPEAKER.

"false thinking" - incorrect persuasive argument that is NOT based on solid reasoning; weakens argument.

Persuasive technique that taps into people's feelings.

an often untrue belief about an entire group of people (gender, race, religion) used to sell a product.

Use of laughter to make a product more memorable.

Persuasive technique that taps into people's desires to belong. "Because everyone else is doing it."

group expected to be intersted in a product.

Attempt to convince the audience by appealing to the reputation of a famous figure, they are NOT an expert in that area

person buying a product

To argue AGAINST provided evidence in a claim; argued from the other side.

(Persuasive Techniques) Techniques used to make an argument more persuasive and strengthen the argument.

Use of a famous person (who actually uses that product) to sell a product.