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Digital Media Unit 6 Quiz Flashcards | StudBud
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Digital Media Unit 6 Quiz
Social media monitoring
Blended marketing is
Digital Media Unit 6 Quiz
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1
Blended marketing is
Making use of synergy between subsidiaries during a marketing campaign
Using traditional and digital marketing in the same campaign
Using social media as a platform to release promotional material
Using cooking products as a part of the marketing
2
Social media monitoring
Monitoring the metrics
Managing SEO
Monitoring the adverts
Tracking and responding to conversations about your brand
3
What is defamation?
A damaging social media post
Damaging the reputation of someone
A post against someone that causes offence
A scandelous statement that is in a written form
4
What is the role of the IPSO?
To host streaming services
To regulate online copy from magazine industries and news agencies
To post about social media
To complain
5
Web 3.0 is defined as
Read - only
Read - reply
Ready - write
Read - write - execute
6
X/Twitter is
A micro - blogging site
A micro - reading site
A micro - scope site
A micro - massive site
7
Digital Journalism is
Reporting and publishing news stories for an online audience
Printing a news report
Broadcasting news on the radio
Broadcasting news on TV
8
David Gauntlett said that web 2.0 was the age of the...
Media conglomerate
Journalist
Prosumer
Distributor
9
Most popular social network worldwide as of October 2023
TikTok
Instagram
You Tube
Facebook
10
Social media listening
Analysing conversations around your brand to understand your audience
Linking to SEO
Using a listening device on social media
Responding to questions
11
What is libel?
A damaging social media post
Damaging the good reputation of someone
A post against someone that causes offence
A false statement that is damaging to a person’s reputation
12
The online safety bill is managed by
IPSO
Ofcom
The ASA
PEGI
13
What is regulation?
Following the rules
Protection for audiences
Where groups make sure the laws of the country are adhered to in media
The way an organisation can regulate itself without intervention
14
Online collaboration tools are
Taking written notes
Software that allows people to work together remotely over the internet
Making a phone call
Working together in an office
15
Crowdsourcing is
Crowdsurfing, but cooler
Using fans of source material to make the product more accurate
Where the public can donate to a project in exchange for exclusive content
Gaining staff or collaborators for a project or idea from the public online
16
The online safety bill
Protect users from harmful/illegal content on social media sites
Censor the internet
Pay social media sites
Fine social media sites for breach of policy
17
Web 2.0 broke down
User generated content
Video conferencing software
Traditional model of conglomerates distributing content
Semantic web
18
What is cultural censorship?
When dictatorships control content on social media platforms
When content deemed to be offensive or unacceptable is cut or edited out
When social media platforms apply geoblocking
When certain gov use social media to reinforce a political ideology
19
Snapchats target audience is
18 - 30
12 - 40
15 - 25
35 - 50
20
Cyberbullying is
When an individual is targeted online through threatening messages
Hilarious banter
Anti-social behaviour such as bullying via a social media channel
Making jokes aimed at a specific individual
21
Who is a digital native?
add answer 4 (optional)
People who work in a digital industry
People who grew up with web 2.0 technology
People who understand technology so can be marketed to uncoventionally
22
Pinterest is
A digital collection of images and links, organized around a specific theme
A whiteboard
Micro-blogging site
A space for chatting
23
How much of the world’s population use online social media?
30%
10%
40%
20%
24
38.5% of TikTok users worldwide are
between the ages of
25 - 35
18 - 24
10 - 25
15 - 30
25
Wikinomics was first theorised in 2006
False
True
26
Citizen Journalism is
Wiring in a newspaper
Non-professionals disseminating information online
Traditional news going digital
Taking photos
27
SEO is
Search engine optimization
Setting a new agenda
Searching for new content
Optimal marketing
28
ROI stands for
Return on investment
Remember the investment
Return optimisation
Return the item
29
What is a social media funnel?
Awareness, consideration, conversion
The customer journey
Channeling liquids
A tube or pipe
30
What is imperialism?
When the technology of a more powerful society impact that of a weaker one
When countries invade and take over another country
Where people use media to control the rest of the world
Preventing weaker societies from being influenced by more powerful ones
31
Wikinomics is defined as
Digital production
Web 1.0
Digital distribution
Openess, sharing, peering, acting globally
32
Cyberflashing is a criminal offence
True
False
33
What is globalisation?
The way in which a product has the potential to reach a global audience
International integration arising from digital interchange and exchange
Breaking down physical geographical boundaries
When you make a snowglobe
34
Decentralization is
Distributing control among many participants instead of large companies
Owning all social media platforms
Social media platform that is controlled by a central company
The business model of traditional media onwership
35
What is global reach?
The world is a big place
The idea that physical boundaries seem smaller due to new media technology
A really long arm
The way in which a product has the potential to reach a global audience
36
Crowdfunding is
Using fans of source material to make the product more accurate
Gaining staff or collaborators for a project or idea from the public
Where the public/fans can donate to a project online
Crowdsurfing, but cooler
37
Social media aggregation
A feature of the scrolling process
An influencer marketing strategy
A professional network and inspiring community that celebrates leadership
Manages multiple social media accounts from a centralized platform
38
What is a web utopia?
An unachiveable state of peace
An imaginary place
An online community possessing highly desirable or near perfect qualities
Anything other than here
39
What is Weibo?
A chinese social media site
A fan of anime
North Korea's internet service
A North Korean educational tablet
40
Trolling is
When an individual is targeted online through threatening messages
Making jokes aimed at a specific individual
Anti-social behaviour such as bullying via a social media channel
Hilarious banter
41
Social media metrics are
Data a brand gathers to measure the performance of a social media campaign
Prosumer numbers to monitor performance
Optimal marketing
User generated content
42
What is a global village?
A really big village
The idea that physical boundaries seem smaller due to new media technology
The way in which a product has the potential to reach a global audience
International integration arising from the interchange and exchange
43
Social collaboration is
EP+Co
Material that can be used or edited by people or companies as they wish
An online meeting space where people can discuss ideas and collaboration
The English translation of North Korea's Internet service
44
Define format
The file type
The way content is presented - square, horizontal, vertical
How a social media page is layed out
The layout of a poster
