reviews logs from servers, applications or network activity

What is conversion marketing?

strategies that turn visitors into customers

payments made to creators for their content

measurments that quantify the performance of a website

Scalable cloud based hosting

allows websites to adjust their storage and bandwidth as needed

What is the correct order to create a website?

discover, develop, design, deploy

Benchmarks are used to

identify areas for improvement on a site

Client-side forms validation in a dynamic website helps to

ensures the data input is the correct format

CRO, Conversion Rate Optimization, also known as conversion marketing

strategies that turn visitors into customers

What makes different applications be able to work together?

application programming interface

Which is the correct order of development for a website?

analysis, planning, design, implementation, maintenance

What is website redirection?

sending a user to another url than what they entered

What is one of the challenges a web designer faces when developing an international website?

cultural content interpretation

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Web Marketing and Business Management

34 termsStudBud Administration17 plays

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Questions 34

Answers

1
A web marketing specialist might suggest registering users, personalizing content to enhance
artificial intelligence
search engine marketing
audience development
search engine optimization
2
Server log analysis
reviews the number of visits to a website to sell more products
is necessay when you want to call police about a web threat
uses log reports to earn more money
reviews logs from servers, applications or network activity
3
What is conversion marketing?
strategies that turn visitors into customers
strategies that make visitors join instagram
strategies that convert international money
strategies that help users add to a website
4
When should an html document be validated?
when the client asks for it
often as you develop it
only when you add experimental features
when getting bug reports
5
What is a good marketing strategy for selling items online?
recommendations
personalization
cart reminder
responsive design
6
What develops an audience on a website?
search engine optimization
AI
marketing
personalization
7
When working with a client, what should be considered first?
speed
fonts
purpose
colors
8
When different systems can work together, they have
interoperability
mashing
exchange
quick refresh rates
9
What are royalties
payments that increase the profitability of a website
payments that are made even when the creator is not credited on a website
a creative commons license
payments made to creators for their content
10
What is web metrics?
measurements that update a website
measurments that quantify the performance of a website
measurements that measure user experience
measurments that measure the quality of the website
11
Before you use an image as a designer, you must first
backup the photo
check permissions
make a folder
convert the file to jpg
12
What is an advantage of adding social media to a website?
needs fewer web pages on site
increases popularity of products
makes the website more interesting
advertises to more people
13
Registering website visitors
web metrics
is behavioral targeting
redirection
is conversion marketing
14
Scalable cloud based hosting
allows websites to adjust their storage and bandwidth as needed
scalability is not an option
is like a managed cloud service where you choose your service level
is where the cloud host does no management for the site
15
A website should not be published until it is
has a css file
started from a template
validated
has meta tags
16
What is the correct order to create a website?
design, deploy, discover, develop
deploy, design, develop, discover
discover, develop, design, deploy
discover, design, develop, deploy
17
Benchmarks are used to
identify how to make colors brighter
identify where you are in your timeline
identify areas for improvement on a site
identify how to improve page views
18
Client-side forms validation in a dynamic website helps to
makes the site easier to use
keeps hackers away
ensures the data input is the correct format
allow multiple pages to be used together
19
Who holds the rights to photographs?
the photographer
the camera manufacturer who is featuring it on their site
the client who wants to use it
the agency showing the photograph
20
When starting a website with a client, it is important to
know where it will be hosted
who is the target audience
how your client will pay
what kind of coding will be used
21
A service that connects a website with a merchant is
SSL certificate
merchant server
payment gateway
client server
22
Why is a unique page title important for each page of a website?
markets products
develops audience
helps search engines index
AI
23
What makes social media successful?
paid advertisements
many APIs
long videos
brief sharable content
24
CRO, Conversion Rate Optimization, also known as conversion marketing
strategies that cause visitors to return a lot to the site
strategies that improve navigation for a site
strategies that make pages load quicker
strategies that turn visitors into customers
25
A web marketing specialist helps with
website traffic
security
competition
functionality
26
e commerce terms
B2C Business to Customer
neither of these
both of these
B2B Business to Business
27
What makes different applications be able to work together?
framing
application programming interface
new computers
firewalls
28
What helps search engines find web pages?
title tags
really good pages
comments in your html
short video links
29
What service can provide a safe transaction between the customer and website as well as website and merchant?
web browser
antivirus/antispyware program
SSL Certificate
payment gateway
30
Which is the correct order of development for a website?
planning, analysis, design, implementation, maintenance
analysis, planning, design, implementation, maintenance
planing, design, implementation, maintenance, analysis
design, analysis, planning, implementation, maintenance
31
What should a web developer use to preview a site?
browswer
word processor
power point
Photoshop
32
What is website redirection?
gives a user an error
show the alt text for an image
shows a 404 error
sending a user to another url than what they entered
33
Protocols that allow software to work together are called
tcp/ip
http
API
web services
34
What is one of the challenges a web designer faces when developing an international website?
cultural content interpretation
differing tags
different types of computers
types of web browsers

Web Marketing and Business Management Flashcards | StudBud