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SEM Final Review
SEM Final Review
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Final Exam Review
Flashcards
47 cards
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Practice quiz
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Host live
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Questions
47
Answers
1
Which of the following is not a sales promotion?
contest
sweepstakes
rebates
news release
2
The selling message of a written advertisement is the
illustration
signature
copy
loga
3
The signature or logo of a print ad is the identification symbol for a business.
False
True
4
Return on investment is
the calculation of a business’s market share
the relative profitability of a product
none of the above
the value in money placed on a product or a service
5
A product’s physical container or wrapper
co-brand
paper
label
package
6
Print media includes advertising in newspapers, magazines, and direct mail.
True
False
7
Timing is not important when it comes to marketing sporting goods.
False
True
8
What is market share?
The break-even point
A company’s percentage of total sales within an industry
The relative value of a product
The relative profitability of a product
9
What is demographics?
Describes a population in terms of personal characteristics
Statistics that describe how much money people have
A population’s median age
Generation Y
10
If an item sells for $4 and the cost of the item is $1, what is the markup on cost?
300%
75%
400%
25%
11
Fans go to concert of their fav musician and pay top $ for tees, this is an emotional purchase.
True
False
12
If a product cost $10 to produce, and we want to mark it up 10%, what is the selling price?
$12
$11
$1
$9
13
Marketing objectives must be in line withe the organization's goals and mission.
True
False
14
The price of a product will often establish the image of the company that created the product.
False
True
15
Marketers base their pricing decisions solely on how much the consumer will pay for a product.
True
False
16
What are the components of a SWOT analysis?
Strengths, weaknesses, opportunities, and threats
An analysis of the competition
Strengths, weaknesses, opportunities, and tactics
Price, promotion, place, and product
17
What are the components of the marketing mix?
none of the above
Product, place, price, and promotion
Form, place, time, possession, and information
Product, place, and price
18
Government census data is considered primary data.
False
True
19
When a company pays for the right to promote itself at a set location.
True
False
20
What is the difference between an item’s retail price and its cost?
list price
net price
net market
markup
21
The right type of publicity can create and maintain a company’s positive image.
True
False
22
Sales level off during which stage of the product life cycle?
maturity
decline
growth
introductory
23
What does a brand name or mark become when it is legally registered?
licensed product
private brand
trademark
trade name
24
A product line is a group of similar products with slight variations to satisfy diff needs
True
False
25
To emphasize a bargain image a marketer can price the product based on an odd number.
False
True
26
What is Nike’s brand mark?
The word Nike
The Waffle design
Just Do It!
The swoosh
27
Store sells diff lines to diff parts of the country; this is called geographic segmentation.
True
False
28
A promise that a product will meet certain standards
common sense
warranty
credit
arbitration
29
A goal of promotion is
increase sales
maintain customer loyalty
all of the above
educate potential customers
30
How is secondary data obtained?
Through internal and external sources
All of the above
Through the Internet and trade publications
31
A trademark gives legal protection of words and symbols used by a company.
True
False
32
If a product retails for $10, and there is a 20% off sale, how much is the sale price?
$10
$2
$12
$8
33
A single exposure to an advertising message is called an impression.
True
False
34
The economy has no effect on prices.
True
False
35
Frequency is the number of times an audience sees or hears an advertisement.
False
True
36
Which of the following affect pricing?
consumer perceptions & competition
supply and demand
all of the above
costs and expenses
37
Which of the following is an example of a trade character?
Count Chocula
All of these
Jolly Green Giant
Tony the Tiger
38
Advertising is one type of promotion that may be used in the promotional mix.
True
False
39
A product’s path from manufacturer or producer to final user is the channel of distribution.
True
False
40
What is a target market?
People who have enough money to buy a certain product
A group of people most likely to become customers
A company’s market share
A business-to-business market
41
Pure competition is when there are companies offering the same product, making lower prices.
True
False
42
Typically business success depends largely upon excellent customer service.
True
False
43
What are the functions of marketing?
All of the above
Pricing, selling, and product/service management
Marketing information management and promotion
Distribution and financing
44
Baby boomers are important to entertainment marketers because of
discretionary income
all of the above
active retirement
leisure time
45
One 30-second commercial during the Super Bowl can cost around $5 million.
True
False
46
New stadiums result in economic hard times for surrounding neighborhoods.
False
True
47
The price of a ceramic bowl is $30. It cost $10 to make it. The markup is 20%.
True
False
