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Marketing Quiz (20 questions) Flashcards | StudBud
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Marketing Quiz (20 questions)
Marketing Quiz (20 questions)
20 terms
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StudBud Administration
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5 plays
A #marketing quiz to introduce simple #concepts
Flashcards
20 cards
F
Practice quiz
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Host live
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Questions
20
Answers
1
The aim of ________ is to know and understand the consumer well
Understanding the brain of a consumer
Packaging the product well
Finding out the cost
Marketing
2
Why do businesses break the market down?
So it is cheaper
So that they don’t have to advertise so much
So that it is less work
So that they can target their potential customers
3
Which is the most likely segment for Nintendo games
Male 36-70
Female 16-35
Female 36-70
Male 16-35
4
Choose the advertising medium that influences the most purchase decisions
Local radio
Local newspapers
Local online ads
Local television
5
Which of the following is a market segment?
Education
Height
Weight
Shoe size
6
Which are examples of Social Media?
Facebook
Blogs
All of the above
Google Plus
7
What is Marketing?
Identifying and satisfying consumer needs and wants
Selling as many products as possible
Setting up a market stall
Buying as many products as you can
8
The 4Ps are Product, Pricing, Place and ____
Progress
Protect
Promotion
Preparation
9
Offering free samples and premiums is a form of _____
Promotion
Advertisement
Selling
Cheating
10
SWOT stands for – Strength, Weaknesses, Opportunities and _____?
Threats
Target
Telecommunication
Telepathic understanding
11
What are considered bad advertisements?
Not creative
All of the above
No image
Does not reach demands of audience
12
U.S.P stands for ______ Selling Point
User
Unique
Utilising
Unstoppable
13
What is a market broken down into?
Sections
Bits
Segments
Bytes
14
Which magazine would you use to advertise a new weatherproof coat?
TV Times
Teens
Mountain Biker
Women
15
What would be the likely profile of someone buying make-up
Female 18-30
Male 7-12
Female 7-12
Male 18-30
16
Market _____ is researching on information related to the market.
Searching
Test
Quiz
Survey
17
Which is the following best describe characteristics of blog readers?
Live in wealthy households
All of the above
Younger than average internet user
More likely to buy products or services online
18
The symbol “#” is used to group topics and find conversation threads. What is this called?
Hashtag
Favourite
Hashbrown
Retweet
19
What is the first thing a marketer should do?
Come up with a big/ underlying theme
Engage in a listening campaign
Open up a bank account
Build a Facebook page
20
_____ - oriented pricing is dependent on how much it costs you
Fixed
Cost
Cheap
Variable
