Exam 2.1

An example of color use on a website is Peer Insurance after Hurricane Ian

The five forces of the industry environment are buyers, suppliers, substitutes, new entrants, and rivalry

Costa Sunglasses uses marketing strategies and precise wording on their _____ to engage the customer and add ___

Websites utilize aspects to draw the customer in such as. . .

Tonality forms are straightforward, humor, dramatic, romantic, sex appeals, apprehension/fear

With diversification there is a risk of creating the product in-house instead of acquiring something in the market

An example of a star company is Draft King.

Annual feedback sessions are the most effective.

The central communication themes are . . .

Fundamental Atrribution Error is making an assumption it's the persons fault, internal not external factos

Execution is leadership, culture, motivation, no organization structure, lack of controls, and resourcr allocation

Take heavy investments on the front end, create barriers, market advantage, brand recognition, sets standards

Individual behavior hidden aspects are all of the following except:

Where the company is heading

Conflict resolution involves a degree of assertiveness and a degree of cooperation

Consumer Decision Making: moderate involvement, low to moderate risk, ensentivizing

Amazon and Peleton are great examples of repositioning

Ferdinand the ___ bull

Grand strategic decisions are growth, stability, and . . .

What's better: marketing or management?

First impressions are easy to change and do not impact someones perception of you

Benefits to having values, vision, and mission are all of the following except. . .

Marketers do not need to know when to run the commercial.

Departmentalization focuses on individual functions, products, geography, customers, and ____

quick, natural default, use when urgent, beware the wake, feeling of disrespect, high assertiveness, low cooperation

end standing conflict quickly, win/win or lose/lose, avoid when important, temporary, mid assertiveness, mid cooperation

A small seltzer brand and Sunshine are exampled of a dog company.

A method to evaluate SBUs in terms of market growth rate and relative market share is. . .

Low share in high growth so need a lot of cash to hold or increase market share

The internal environment includes all of the following except:

Forced ranking was enforced in GE as the 20/70/10 rule

An example of market penetration is . . .

Time, add-ons, and experience at the point of sale are not crucial to the consumer decision making process

Porter's Generic Strategy Competitive Advantage looks at the maket scope, lower cost, and differentiation

Marketing promotions expire b/c want the buyer to act now, increase/decrease cost, want you to come back, adds value

Lines on this chart indicate communication and the order of command.

Ex. doctors or car commericials

"Your name here", shock factor (ex. Flex Seel)

Criticisms of a bureaucracy includes ignoring human variables and leads to . . .

The four parts of the situation assessment are ____ environment, ____ environment, ___ environment, and ____ environment

Low growth, low market share

We are a strong group of individuals who can accomplish anything

Division of labor involves specialization, optimization, and the benefits outweigh the criticisms.

Self-serving bias is when things go well, it is all because of everyone else

Mass market scope and differentiation

Effective feedback is valuable, clear, descriptive, actionable, ____, not person oriented, _____, and owned

Story of company or what they do (ex. Tom'a of Maine)

How to lessen behavioral cognitive dissonance are little control, unimportant issues, extraordinary rewards, ____, ____

Coca-Cola is an example of what growth share matrix segment?

Consumer Decision Marking: low involvement, low risk, respond to cues, provide environmental cues at purchase point

Creative tactics and technology include all of the following except:

High share, low growth

20/70/10 rule: bottom 10% receive. . .

Compliment sandwiches are helpful because they showcase the critique and are genuine

Product and marketing expansion identifies company growth through:

Personality assessments can predict machiavellian, self-esteem, self-monitoring, risk taking, locus of control

Fundamental beliefs, what does the organization stand for

Fanatics was originally created for merchandise and card trading but is now into sports betting -- Jason White was a ...

Conflict is natural as there are personality differences, differing goals, imbalance of info, environmental stress

Process for collaboration is agree on a process, gather info, _____, ____, negotiate

What the company is based on

No resolution, colling off, should rarely be used, timely, low assertiveness, low cooperation

You need to consider _____, formality, and source when giving feedback

Strategy is creating decisions and diminishing competitive advantage.

What are the factors that are involved in the formality of feedback?

A feedback loop is set after execution and is to make . . .

Sustainable CA: competencies are building blocks of competitive advantage; talent, resources, expertise

Connect with audience, attention getting, memorable (ex. Budweiser superbowl)

Bureaucracy contains Webers model on detailed procedures, organizational hierarchy, and impersonal relationships

Walt Disney created cartoons during WW2

Attitude includes . . .

Show 'real people' in action

Mass market scope and lower cost

Ex. Xfinity vs Verizon

Steps of the consumer decision making process are problem recognition, info search, evaluating alternatives, ___, ___

Steps in positioning are. . .

An example of an effective and detailed commercial is CDW onstacle course

quick, use when you're wrong, beware the wake, when relationship is more important, low assertiveness, high cooperation

Breaks down your customer groups into segments that influence buying behaviors such as beliefs, values, lifestyles, etc

Say when a product or service will become available (ex. movie trailers)

20/70/10 rule: the top 20% receive the. . .

Niche market scope and lower cost

You are going to do amazing on this exam!

Strategic decisions are made according to:

Developing a marketing strategy to influence how a market segment perceives a good or service compared to competition

360 feedback includes all of the following sources of feedback except:

Product and marketing expansion is a tool for identifying company growth.

Puts the brand back in front of you (ex. Pepsi or Coke)

20/70/10 rule: middle 70% receive. . .

timely, balance of info, win/win, transparency, explore options, high assertiveness, high cooperation

Technique to visually describe and understand where brands are located in consumers minds compared to competitors

You should push for more formal and less frequent feedback

Consumer Decision Making: high involvement, high risk, careful research, provide info via adds, educate on benefits

Divides potential customers according to their behavioral patterns as they interact with a company, product or category

Ad in which the goal is to try to educate the buy (ex. CDW)

Feedback based on 1-10 scale, every interaction rated minutes after it happens, everyone knows everything all the time

Tim and Ward are having some issues.

Marketers need to know and limit the pain point and make the buyer feel like changing is a limited decision

Individual behavior visible aspects are all of the following except:

Niche market scope and differentiation