Year 11 Business Marketing 2

Marketing mix is also known as the 4P's - price, product, place and promotion.

The practice of dividing target market into approachable groups is known as .....

Branding is the process of creating a distinct identity for a business in the mind of the target audience and consumers.

Segmentation dimensions helps build a customer profile by considering consumer characteristics such age, lifestyle, etc

When a customer chooses a brand over another is called brand loyalty.

This graph depicts the portion of a market controlled by a particular company, this is known as

Market aimed at all consumers is known as a niche market.

Company name and logo, trademark, USP, colours is associated with a marketing activity known as

It is possible for one business to sell goods and services in more than one market

___________ ____________ is the end consumer to which the company wants to sell its end product to.