Advertising strategies

Question 1

What does the D in AIDA stand for?

Accepted Answer

Desire

Question 2

Explaining the features of a product is an example of an emotional appeal.

Accepted Answer

False

Question 3

People who appear in ads often reflect the target audience.

Accepted Answer

True

Question 4

Which of the following is LEAST used in advertising?

Accepted Answer

Facts about the product

Question 5

A celebrity spokesperson for a product works because consumers transfer admiration for the person to the product.

Accepted Answer

True

Question 6

What does "manipulating" mean?

Accepted Answer

control or influence (a person or situation) cleverly

Question 7

Glittering generalities work because

Accepted Answer

Consumers accept ideas without actual evidence to support the claims

Question 8

What does the I in AIDA stand for?

Accepted Answer

Interest

Question 9

What does the second A in AIDA stand for?

Accepted Answer

Awareness

Question 10

Advertising is most often manipulative in order to gain profits for companies, but it can be used for good causes too.

Accepted Answer

True

Question 11

Advertisements are always used to get you to purchase a service or product.

Accepted Answer

False

Question 12

The intended effect of the bandwagon is:

Accepted Answer

Consumers buy the product because they want to fit in

Question 13

AIDA represents 4 key elements of advertisements. What does the A in AIDA stand for?

Accepted Answer

Attention

Question 14

What does "intriguing" mean?

Accepted Answer

arousing one's curiosity or interest

Question 15

"The burgers are better at Hungry Jacks" is an example of:

Accepted Answer

Slogan

Questions 15