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Marketing Concepts Vocabulary Flashcards | StudBud
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Marketing Concepts Vocabulary
Marketing Concepts Vocabulary
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StudBud Administration
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1 play
A #quiz that uses the #concepts of #marketing as questions.
Flashcards
10 cards
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Questions
10
Answers
1
What study looks at the differences in a given population, in terms of marketing?
studying for a math test
census
demographic
cryptograph
2
Market ____ is dividing a population into different sections.
subtraction
distribution
division
segmentation
3
A customer is ...?
a seller of services
a purchaser of services
a seller of goods
a purchaser of goods
4
What is a target market?
the people you market your product/service to
a marketplace that's really good for business
the people who sell your product/service
a place that you sell your product/service
5
A geographic is based on ...?
how many geography teachers buy your product
the amount of people who buy your product
where your target market lives
where your product is the cheapest
6
A marketing concept is ...?
meeting your customer's needs to make a profit
advertising your product/service to your target market
developing a plan that revolves around your product
meeting with your employees to make a business plan
7
Why is situation analysis important?
it's the foundation of a strategic planning process
it includes internal and external factors in business
it helps you figure out future business trends
it's not important
8
Which is NOT a function of marketing?
Distribution
Pricing
Management
Investment
9
The "Four Ps" of marketing are ...?
place, promote, people, presentation
promote, product, position, place
product, price, promote, location
product, place, price, promote
10
A psychographic and a demographic are the same thing.
True
False
