SEM 1 - Unit 1 Review

When taking an order, you need to

Wrigley Field has earned a rep as one of the best places to watch a MLB game. This is brand

Team-related factors that affect brand equity include

A celebrity in an ad for Coke, wearing Nike's, and holding a Slim Jim is an example of

Promoting/selling something that is immediately consumed and can't be resold is ____ marketing.

Which is an example of marketing a sport event?

Sponsorship financing can be in the form of: 

Which of the following helps create excitement and enthusiasm that makes the game what it is?

Which of the following is an ex. of a celebrity endorsing an event by being associated with it:

What can a sports organization offer a business to encourage that business to sponsor an event?

Most sport/event products are classified as

The NCAA and PBA are examples of?

Which of the following usually is a characteristic of the sport/event industry

One of the primary reasons that people are motivated to attend arena football games is the

Sports marketers have an advantage over licensors in the international marketplace because

You're marketing a new Lexus.You're in charge of advertising. What would be your responsibility

When an expansion team is established in a community, the economic impact might result in

Which mktg activitiy involves responsibility for a sport organization's licensing activities:

The basis for the licensing process is

What should you do to determine whether a customer's complaint is justified?  

A person responsible for matching up co's with events to reach a target market has a career in

A celebrity who is paid to use a product during a lengthy TV commercial is giving a(n)

Sponsors only sponsor if they have_____________ for their product line.

The team name, mascot, and logo are elements that a sport/event org uses to create and maintain

The core benefits to customers who purchase sport products includes entertainment,health, and

Which of the following statements is true regarding sports marketing:

A bistro told Ben they only give 1 check for parties of 8 or more. Bens doesn't like the 

For professionals, the game is often...

What is often one of the first steps in processing an incoming telephone order?

A characteristic of an event is that it is produced and consumed

A logo is “the ________ of a company” 

This involves writing press releases and organizing news conferences for a sport organization:

A unique characteristic of the sport industry is that it seeks to attract markets that

A characteristic of event marketing involves promoting and selling a(n)

When creating tickets for a sport/event,organizations embed watermarks into the ticket to  

A reason that colleges sell the naming rights for new football stadiums or arenas is to

Which one is NOT part of designing a logo 

Professional sports teams benefit their surrounding community by

A baseball game broadcast on the radio is an example of

What are royalties?

The outcome of a match is uncertain, so many fans are motivated by the game's __________ value.

A primary reason that businesses buy the naming rights to sport/event facilities is because it

Mark enjoys ball games because of memories with his dad. What factor motivates Mark to attend?

A good way for salespersons to prevent customer complaints is by 

The income from sales tax, parking fees, food-service tax,and amusement tax is ________ impact.

Athletes are often considered to be particularly effective promoting products related to their

Which of the following is an example of a licensed product:

The football team went to states LY. This year they didn't make the playoffs. This is ________

Putting a hospitality tent outside a venue without paying sponsor fees is _________ marketing.