Perishability in services refers to

Services last a specific time and cannot be stored

Generally services are:

More difficult to standardise than products

What's the definition of internal marketing?

Motivating and training employees to offer great service.

Promoting and selling and developing products and services

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MKT 1º GIAT UNIT 1

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Questions 22

Answers

1
Which is not one of the characteristics of services?
Tangibility
Inseparability
Perishability
Heterogeneity
2
Marketing Mix and the 4Ps are the same thing
False
True
3
Which of the following are two core marketing concepts?
quality and quantity
value and exchange
money and time
supply and demand
4
The marketing mix is composed of...
4 Ps
4 Bs
4 Ts
4 Cs
5
Perishability in services refers to
Services last a specific time and cannot be stored
Cannot separate production & consumption
Highly variable
Intangibility of offering
6
Normally, Goods are Intangible and Services are tangible.
False
True
7
Generally services are:
Highly standarised compared to products
More difficult to standardise than products
Equally difficult to standardise as products
Less difficult to standardise than products
8
Which characteristic means that you cannot touch a services product?
Illusion
Intangibility
Improperty
Insequentiality
9
The following is Core Marketing Concepts except
business transactions
customer needs
satisfaction and quality
marketing management
10
What is the key to effective marketing?
Increase customer satisfaction
Increase sales
Influence guest decisions
Improve customer loyalty
11
The marketing mix can also be called
the target market
the 4 P's
marketing plan
customer base
12
Which is NOT one of the basic features of hospitality services?
Perishability
Inseparability
Affordability
Intangibility
13
Which of the following is not a characteristic of services?
Services are tangible
Inseparability
Perishability
Heterogeneity
14
the marketing mix consists of
place,promotion
product,price,place,promotion
price,place
product, promotion
15
Which term is NOT part of the marketing mix?
population
price
product
place
16
What's the definition of internal marketing?
Doing advertising and sales without hiring an external party
Prototyping and sampling with employees before launching it.
Motivating and training employees to offer great service.
17
Which of these are included in the basic features of hospitality services?
Intangibility
All the above
Inseperability
Perishability
18
In marketing concept, whose opinion matters most?
Seller
Marketers
Costumer/buyer
Planners
19
Which is not a function of marketing?
Selling
Buying
Marketing Information Management
Promotion
20
Services are intangible in nature
True
False
21
Which is NOT one of the basic features of hospitality services?
Perishability
Inseparability
Intangibility
Affordability
22
What is Marketing?
The action of leading a group of people or an organization
An event constituting a new stage in a changing situation
The process of dealing with or controlling things/ people.
Promoting and selling and developing products and services

MKT 1º GIAT UNIT 1 Flashcards | StudBud