DECA marketing exam (1093)

Question 1

Why do marketers continue to gather information?

Accepted Answer

The marketing environment is constantly changing

Question 2

Why do many businesses use computer technology to manage marketing information?

Accepted Answer

To merge a variety of data into one data base

Question 3

Why do businesses use budgets to estimate incomes?

Accepted Answer

To plan purchases

Question 4

Getting a good recommendation as an honest employee will most likely help a worker to..

Accepted Answer

Make a job change

Question 5

What business record would provide the company with information about the movement of products?

Accepted Answer

Inventory

Question 6

Which of the following intermediaries never actually owns the product it sells?

Accepted Answer

Agents

Question 7

One of the functions of a marketing research brief is

Accepted Answer

Present an overview

Question 8

Which of the skills does a project manager need to in order to guide the actions of others?

Accepted Answer

Leadership

Question 9

Which of the following products would likely use a exclusive distribution pattern?

Accepted Answer

A large piece of farm machinery

Question 10

What info regarding policies and procedures do employees get from the internal business report?

Accepted Answer

New personnel regulations

Question 11

The operations function consists mainly of activities that are preformed on a _________ bases.

Accepted Answer

Daily

Question 12

Which of the following is a concept not related to time is money

Accepted Answer

Scarcity

Question 13

Judge based a legal decision by considering another decision made in another court. Law source?

Accepted Answer

Case

Question 14

Businesses often use word processing computer softwares to produce..

Accepted Answer

Detailed reports, memos and contracts

Question 15

When a business evaluates its process to make it more effective for the customer, it is called

Accepted Answer

continuous improvement

Question 16

Self respect and respect of rights of others is an example of ________ behaviour

Accepted Answer

Assertive

Question 17

For economists in general, an indicator of a strong and growing economy is a rise in....

Accepted Answer

spending

Question 18

What is one reason why businesses are engaging in environmental monitoring?

Accepted Answer

To identify emerging trends

Question 19

"If an item does not preform to your liking, we'll give your money back", this is an example of

Accepted Answer

Guarantee

Question 20

When filing a tort against a business, a plaintiff must establish that a business...

Accepted Answer

Breached the duty of care

Question 21

Listeners can support and encourage the speaker by...

Accepted Answer

Maintaining eye contact

Question 22

Why do businesses use budgets to estimate income?

Accepted Answer

To plan purchases

Question 23

Which of the following statements has been edited properly?

Accepted Answer

Quantitative primary data is costly to obtain.

Question 24

Which of the following is an example of an employee-assistance program?

Accepted Answer

Career and education planning

Question 25

Businesses often make decisions regarding changes in their product lines by analyzing data from

Accepted Answer

Sales invoices

Question 26

The ultimate goal of all economic activity is...?

Accepted Answer

Consumption

Question 27

What aspect of a computer system acts as a go-between for software and hardware applications?

Accepted Answer

Operating system

Question 28

Which of the following is an example of external data?

Accepted Answer

An article written by an industry expert

Question 29

When Sam bought a $35 hat, the total dollar amount came to $37.43. What type of tax was paid?

Accepted Answer

Sales

Question 30

Which of the following is true about a survey-sampling plan

Accepted Answer

Represents a larger group

Question 31

A primary reason for some businesses to bundle products is to...

Accepted Answer

Encourage long term use

Question 32

Which of the following factors have the greatest effect on a consumers buying behaviour

Accepted Answer

Cultural influences

Question 33

The first steps in the development of new products is...

Accepted Answer

Idea Generation

Question 34

Which of the following is least likely to cause a firm to change its marketing strategies

Accepted Answer

A stable economy

Question 35

What is one of the functions of certain types of word-of-mouth communication?

Accepted Answer

Damage control

Question 36

The importance to the business of employees' regularly preforming housekeeping duties is to

Accepted Answer

Present a favorable business image

Question 37

Which of the following characteristics is included in demographic segmentation

Accepted Answer

Income

Question 38

Which of the following is an advantage to using an online brokerage firm?

Accepted Answer

24 hour account access

Question 39

Which of the following is an example of a business being flexible with its pricing?

Accepted Answer

Lowering prices during bad economic times

Question 40

Kathrine has just been hired as a brand manager at a retail chain. Her career is in the area of

Accepted Answer

Marketing management

Question 41

Leadership styles can be classified according the the leader's....

Accepted Answer

control over employees

Question 42

What is an example of an ethical issue that may make it difficult for marketers to gather data?

Accepted Answer

selling consumer information without consent

Question 43

what should a employee do if a customer calls asking for information that employee doesn't have

Accepted Answer

offer to get the information and call back

Question 44

Licensing of some businesses can protect the consumer from....

Accepted Answer

Unqualified business operations

Question 45

which is not a reason to participate in a discussion

Accepted Answer

To declare your opinion

Question 46

What is a common method of collecting research data that involves the use of questionaries?

Accepted Answer

Mail survey

Question 47

When we face difficult people, emotional intelligence helps us to...

Accepted Answer

see the reasons people behave the way they do

Question 48

Which of the following is a component necessary in for the production of goods and services?

Accepted Answer

Natural Resources

Question 49

What two elements are necessary for effective 2 way communication?

Accepted Answer

sharing and understanding

Question 50

Price discrimination is legal in all the following situations except when

Accepted Answer

Prices inhibit competition

DECA marketing exam (1093)

Questions 50

DECA marketing exam (1093)

Questions 50