Marketing Concepts Vol. 3

Involves communicating with large numbers of consumers at one time

Items of necessity consumers usually do not want to spend a lot of time or money buying

items especially sought out by consumers; less comparison shopping than other types of products

Products seen as little-interest and little-involvement products

Products the customer had not planned to buy but were at the right place at the right time

Series of companies who participate in the flow of products from producer to the final customer

Products purchased due to the consumer’s negative view of other comparable products

Involves direct spoken communication between sellers and consumers

Products bought often, routinely and without a lot of thought

Items customers do not yet know they want or need to buy