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3 appeals in ads Flashcards | StudBud
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3 appeals in ads
3 appeals in ads
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1
Definition of Pathos
Passion - The use of emotion appeal.
Logic - The use of logical argument
Ethics - The use of credibility and trust
2
Circle the persuasive technique used in the advertisement.
Logos
Pathos
Ethos
3
“60%ofthetime,itworkseverytime.”-Anchorman
Ethos
Logos
Pathos
4
Listerine is recommended most by dental professionals.
Ethos
Logos
Logos
5
Circle the persuasive technique used in the advertisement.
Ethos
Logos
Pathos
6
Example Ethos
Statistics, facts, reasonable argument, logical organization of information
Heart-wwarming stories, personal expieriences, humorous jokes
Professionals, customer reviews, celebrity endorsements.
7
Example Logos
Heart-wwarming stories, personal expieriences, humorous jokes
Statistics, facts, reasonable argument, logical organization of information
Professionals, customer reviews, celebrity endorsements.
8
Nearly 25% of all car accidents are caused by drivers using cell phones while driving.
Ethos
Pathos
Logos
9
Circle the persuasive technique used in the advertisement.
Logos
Ethos
Pathos
10
Definition of Ethos
Logic - The use of logical argument
Ethics - The use of credibility and trust
Passion - The use of emotion appeal.
11
Definition of Logos
Ethics - The use of credibility and trust
Logic - The use of logical argument
Passion - The use of emotion appeal.
12
Example Pathos
Statistics, facts, reasonable argument, logical organization of information
Professionals, customer reviews, celebrity endorsements.
Heart-wwarming stories, personal expieriences, humorous jokes
13
Since my little brother has to start school before me, I should let him shower first.
Pathos
Ethos
Logos
