COMM 1000 Final Exam Review

Which of the following is not one of the 4 phases of health campaigns?

What is one of the main challenges of science communication today?

Which is not one of the four roles that can take place during family conflict?

Which of the following theories states that television encourages a distorted view of the world among heavy viewers?

The advertising strategy of featuring brands in the storyline of a movie, television show, book, or even comic strip:

Who is responsible for the mass production of printed materials?

__ states that need for information, personal identity, and social integration are all motivations to use certain media

How are feeling about the final? (NO WRONG ANSWERS)

Which of the following is not a best practice in media awareness?

The main goal of STEM fields is to make discoveries for the greater good to enhance our lives and preserve our planet.

Mechanisms for sharing and distributing plain language materials among health professionals include:

___ states that the media tells people what to think about by determining what they watch, read, and hear?

Framing in media communication can influence public perception by highlighting certain aspects of a story.

The measles outbreak in 2019 saw a significant increase in cases due to:

_______ is the practice of people marketing themselves and their careers as brands.

Attitudes are unlearned predisposition to respond favorably or unfavorably toward some attitude object.

______  are the influences media have on people’s everyday lives.

In the media augmentation approach, CMC is seen as lacking message cues, which lowers the quality of communication.

Who invented the phonograph (lead to the invention of the radio)?

All of the following are ways to improve doctor communication except:

How does science media literacy suggest you approach sensationalized stories?

A collection of various channels of communication is called ____.

Which of the following is NOT listed as a goal of Science Communication?

Which of the following terms describes the increasing interconnection of media content and communication technology?

Which of the following is not a goal in entertainment education?

What role do norms of reciprocity play in interpersonal communication?

Which of the following is not a goal for improving health literacy?

___ is a type of social engineering attack often used to steal user data like login credentials and credit card numbers.

Based on the American Association of Orthopedic Surgeons, 21% of patients have satisfactory doctor-patient interactions.

____ is the discrepancy between an individualsʼ intentions to protect their privacy and how they actually behave online.

Lean Media are more capable of promoting learning in a given period of time than Rich Media.

The five stages of the innovation adoption process are: Knowledge, Persuasion, Decision, ___, Confirmation

Fear appeals work really well in health campaigns.

In adopter categories ___ typically need to see evidence that the innovation works before they are willing to adopt it.

What are the types of audiences that are considered in research about mass media?

The most common deficiency with patients is:

What kind of advertising consists of media messages designed to influence people’s political decisions?

___ are coordinated media messages that encourage audiences to take specific steps to protect physical/mental health

__ states that people’s acceptance of real-life violence grows as they see more violence reflected in the media

Which of the following is not considered social media?

A boss giving directions to workers is an example of _____ communication.

Which aspect is crucial in informing decision-making through science communication?

Email is low on the social presence continuum, while face-to-face communication is high.

Groups of like-minded people who socialize together and convince themselves they're right and everyone else is wrong:

Communication research has proven that media only affects active audiences.

Which of the following acts as a means of evaluating a film’s suitability for various audiences?

____ is an assessment of your competence in evaluating media messages and their effects.

The "GMO-Free" label is an example of media framing that suggests all GMOs are dangerous.

___ maintains that 3 core components (attitude, subjective norms, and perceived behavioral control) shape behavior.

One thing you should do when trying to build an online personal brand is:

One factor that influences adoption of an innovation is financial and intellectual ability.