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ReViEw SEMi
ReViEw SEMi
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Flashcards
30 cards
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30
Answers
1
When attending a sporting event, most fans expect that the facility will provide them with a(n)
ordinary performance.
winning experience.
learning situation.
safety environment.
2
One type of sport/event marketing information is information that is obtained from
spectators
coaches
referees
managers
3
What is one way that sport/event marketers use marketing information?
To develop new products
To determine credit scores
To change economic trends
To prepare sales invoices
4
A step in the sales presentation process that sales people should prepare for in advance?
approach
referral
follow-up
feedback
5
How does a professional sports team earn revenue when it permits games to appear on television?
Selling broadcast rights
Participating in merchandising programs.
Promoting the games on its web site
Sponsoring charitable events
6
Business that asks customers to forward an e-mail to their friends or associates is engaged in
direct advertising
image building
suggestion selling
viral marketing
7
Which of the following is a company-focused pricing objective for sport/event products:
Offering the lowest prices
Achieving a price customers feel is "fair"
Enhancing image
Offering the most discounts to customers
8
Sport/event industries often use the electronic media to
motivate customers to buy.
encourage athletes to participate.
attract advertising support.
conduct worldwide research.
9
When developing a direct mail offer for sport products, it is important that the mailing piece
be addressed in an impersonal way
be sent to everyone in the area
be designed to attract attention
be printed on expensive paper
10
Wheaties cereal box featuring an athlete
sport media.
a nonsport
a sporting good.
owned-goods service
11
To develop long-term relationships with fans, professional sport teams should
have inflexible ticket sales policies
increase licensing fees to ensure profitability
build emotional connections with them
redesign branding elements
12
Which of the following is an example of an email attachment?
[email protected]
resume.doc
http://www.org
nike.com
13
Primary reason that large businesses purchase the naming rights to a new facility is because it
provides exclusivity and has potential to maximize exposure.
reduces the need to engage in other promotional activities.
is the least expensive way to create name recognition.
usually increases spectator fan-base loyalty levels.
14
What is a step in the sales presentation that salespeople should prepare for in advance?
Feedback
Follow-up
Approach
Referral
15
One of advantage of using e-mail marketing is that it is
impersonal
profit oriented
anonymous
cost effective
16
What is a benefit of establishing good relationships with sport/event customers and fans?
High-level pricing
Long-term loyalty
Flexible marketing
Consistent quality
17
Advertising copy that states "Only 3 days left" is trying to
describe features
encourage action
identify benefits
make a claim
18
What should be included in an event program if it is longer than four pages?
Table of contents
Local news articles
Statement of organizers
Satisfaction survey
19
Which of the following might a sport/event organization search to obtain marketing information
media
newsletters
foundations
internet
20
To increase revenue, professional baseball and football teams often sell ads that appear
on national television.
in community newspapers.
on the back of tickets.
in local magazines.
21
A unique characteristic of the sport industry is that it seeks to attract markets that
demand mostly tangible products
include spectators and participants
have consumers with artistic talent
are concerned with environmental issues
22
What information should a business obtain to get its news releases used?
Network affiliation
Advertising rates
Media deadlines
Publisher's name
23
What is the most ineffective way to address a piece of direct mail?
To the company
To the recipient by name
To the recipient
To the title of the recipient
24
What should a business anticipate when developing a project plan?
research
publicity
change
secrecy
25
The core benefits to customers who purchase sport products include entertainment, health, and
independence
promotion
adaptability
achievment
26
A tire producer is most likely to advertise its products on a website that interests
tennis fans
fitness trainers
marathon runners
auto racing enthusiasts
27
Which of the following is an example of a licensed product:
Buick invitational golf tournament
NASCAR earrings
Wheaties cereal box featuring an athlete
Converse shoes
28
The cost to a business of radio spots will vary with the
size of the business
number of listeners being reached
type of information being aired
basic production costs
29
Sport/event industries often use the electronic media to
conduct worldwide research.
attract advertising support.
encourage athletes to participate.
motivate customers to buy.
30
An important factor in determining rates for outdoor advertising is its
visibility.
short life.
ease of replacement.
artistic appeal
