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College Marketing Chapter 6 Flashcards | StudBud
College Marketing Chapter 6
1 / 21
Compare the following to determine which is
not
a way that companies can reduce the risk of new product failures.
A
anticipate changes in the marketplace
B
skip steps in the development process to market a product sooner
C
carefully listen to the customer for new product ideas
D
understand current market trends to anticipate demand
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