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Marketing Chapter 17 Promotional Concepts and Strategies: Round #2 Flashcards | StudBud
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Marketing Chapter 17 Promotional Concepts and Strategies: Round #2
Marketing Chapter 17 Promotional Concepts and Strategies: Round #2
20 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
PoP stands for
Point of Payment
Point of Preview
Point of Purchase
no such thing
2
Trade promotions would be considered business-to-business. (B2B)
false
true
3
How many pennies are in 1 Million dollars?
1,000,000
100 Million
10 Million
1 Million
4
Finish the lyrics from Let it Go:
"And the fears that once controlled me, ________________
"
I will never fall
Will never make me crawl
I'll breakdown every wall
Can’t get to me at all
5
Special price discount that is given as an incentive to wholesalers and retailers?
rebate
sweepstake
promotional allowance
slotting allowance
6
Dante calls all of his previous clients to ask if they are interested in a new product
Sales Promotion
Personal Selling
Advertising
Direct Marketing
7
Trade shows are events that businesses can showcase their products to retailers and wholesalers
True
False
8
Complete the lyrics of the most popular song of 2019.
I'm gonna take my horse to _____________
the old town road
the big ol' farm
the rodeo
the deep green valley
9
Contests require
"no skill"
and Sweepstakes require
a "skill"
true
false
10
Which is the largest state in the United States of America?
Florida
California
Texas
Alaska
11
Point of Purchase displays can be found by the cash registers.
false
true
12
What phrase does Post Malone have tattooed under his eyes?
I'm hungry
Home Alone
Postman Pat
Always tired
13
Businesses have the least control over which type of promotion?
personal selling
publicity
advertising
direct marketing
14
Businesses use _________ promotion to convince consumers to buy their goods & services.
Institutional Promotion
Product Promotion
Trade Promotion
Not this choice
15
____________ is used to create a favorable image for business?
Institutional Promotion
Advertising
Promotion
Public Relations Adviser
16
What is a form of
non-personal
promotion
Advertising
Door-to-Door Sales
Cold call sales
Telemarketing
17
Amazon awarding points to buyers is considered an "online loyalty" program
true
false
18
Victoria Secret emails their customers with details about an upcoming sale
Sales Promotion
Personal Selling
Advertising
Direct Marketing
19
Marketing program that rewards customers by offering incentives for repeat purchases
client marketing
loyalty marketing
reputation marketing
goodwill marketing
20
Having a coca-cola product on "Dancing with the Stars" is considered
product placement
physical placement
cola placement
item placement
