Marketing I Mid-term Review

____ is enhancing a feature or service that inspires a customer to purchase.

____ is the primary goal of a for-profit corporation.

Which of the following is an example of a good?

A clock manufacturer turns plastic, metal, and various electronics into grandfather clocks. This is an example of ____.

In a SWOT analysis, the external factors that provide chances for a company to increase profits are ____.

The marketing mix is all of the decisions made about product, price, place, and promotion

Which of the following factors is included in a PEST analysis?

A ____ is the specific group of customers whose needs a company will focus on satisfying.

Natural resources can include soil, water, minerals, plants, and animals.

The terms customers and consumers always mean exactly the same thing.

Which of the following is not a factor of production?

The factor of production that includes bridges, airports, and electric power plants is ____.

In marketing, place is also known as ____.

The rules of behavior based on ideas about what is right and wrong are called ____.

Which of the following is not a type of utility that can be added by businesses?