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ag comms part 2 Flashcards | StudBud
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ag comms part 2
ag comms part 2
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1
In the communications process, what are the barriers to receiving or decoding a message called?
distraction
noise
obstacles
barriersn
2
______ involves a variety of tools and techniques to develop incentives tocreate a perception of greater brand value
none of the above are correct
web marketing
cause-related marketing
direct marketing
3
What type of chart would be best for showing trends in the attendance of the National FFA Convention over time?
a pie chart
a line graph
a bar chart
a scatter plot
4
________ means passing off someone else’s work as your own.
Purism
Plagiarism
Altruism
Attribution
5
_____________ graphics are images composed of mathematically defined shapescreated by illustration programs.
process
vector
TIFF
raster
6
A good lead paragraph should not have more than how many words?
100
25
50
15
7
Which of the following is not considered one of the characteristics of newsworthiness?
conflict
proximity
significance
reporter interest
8
_____________, or dyadic, communication is between two persons, such as acouple, friends, neighbors, or family members.
public communication
extemporaneous communication
small-group communication
interpersonal communication
9
, risk communicators should have knowledge and skills in all of the following except
risk assessment
audience analysis
campaign development
risk management
10
In the video production process, this phase consists of in-depth research on thetopic that will be covered in the video.
preproduction
audience and program analysis
production
post production
11
This term refers to allowing writers’ opinions, prejudices, and bias to enter a story.
Right justification
Defamation
Editorializing
Jargon
12
___________ is anything that reduces the integrity or clarity of the message.
feedback
noise
gobbledygook
channel
13
A(n) _____________ is a group of words that does not express a completethought.
comma splice
sentence fragment
run-on sentence
none of the above are correct
14
Which of the following is NOT an important element of a websites’ user experience?
How a user interacts with the website’s topic
How a user interacts with the website’s interactive features
How a user interacts with the website’s navigation
How a user interacts with the website’s content
15
Which of the following might be important for you to know about your audience?
what they like
what they need
their age
all of the above are corrrect
16
What type of campaign would be most effective @ persuading the local community 2 reduce their use of single-use plastics
an informational campaign
a social marketing campaign
an educational campaign
an advertising campaign
17
Which of the following scenarios would be classified as a conflict of interest?
none of the above
A reporter writing about their home farm
A reporter receiving an incentive to cover a controversial story
A reporter who writes a story without interjecting their opinion
18
_ is the attempt 2 promote goodwill/garner publicity on behalfof a company/organization/ individual through earned media
marketing
strategic communication
public relations
public opinion
19
a ___ shot looks up at the object of interest.This angle creates a dramatic look, where everything appears magnified.
none of the above are correct
high angle
eye-level
low angle
20
Developing an effective news media relations strategy for your organization can do all of the following except..
Extend the reach and increase the frequency of your message.
Build credibility in your program, event, or activity
Possibly recruit support for your program.
Enhance the public’s perceptions of your program, event, or activity.
21
Which of the following is not a type of business letter?
request letter
all of the above are types of business letters
response letter
cover letter
22
Which file format is not typically displayed in a web browser?
PNG
GIF
SVG
PSD
23
__ speeches aregiven to reinforce beliefs about a topic, tochange their beliefs about a topic, or to move them to act.
informative
persuasive
extemporaneous
special occasion
24
Which of the following is not one of the criteria news directors and editors use todetermine newsworthiness?
all of the above are criteria used
timeliness
prominence
conflict
25
What sentence would be acceptable in a story, assuming that this was the first reference of the subject within the story
Dr. Gibson, who serves as the superintendent of the National FFA Ag...
none of the above
“I do this... this event worthwhile,” said Ms. Crabtree, a member of..
Dr. Steede, a member of the National FFA Agricultural Communications
26
A news release should be sent to local media ____
Immediately after your chapter takes part in a competitive event
Immediately after your chapter does well in a competitive event
Sometime after your chapter takes part in a competitive event
Only if your chapter does well in a competitive event
27
Which of the following should be asked when designing a website?
strategic communications
marketing
public opinion
public relations
28
____________ refers to the portion of the scene in focus in the camera.
depth of field
caption
Aperture
composition
29
Which method of gathering information is least acceptable when reporting a story?
all of the above are correct
messaging over facebook
facetiming somone
taking face-to-face
30
A good lead paragraph should not have more than how many words?*
25
12
100
50
31
When a writer’s opinions, prejudices, and/or bias are allowed to enter a story, it is called__________.
defamation
editorializing
justification
jargon
32
What does the term “libel” mean?*
form of security journalists need have to ensure trustworthiness.
Libel is a form of spoken slander.
Libel is a form of plagiarism practice by some journalists.
Libel is a form of written defamation
33
Communication,written/oral, has to be _, that is put in aspecific form by sender, using language, symbols, and metaphor
none of the above are correct
encoded
transposed
decoded
34
The term “end-user” refers to _______.
The company who owns an app, software, or hardware
none of the above are correct
The audience for an app, software, or hardware
The creator of an app, software, or hardware
35
a source of information transmits a message through a channel to a receiver who decodes themessage.
kolmogorov-smirnov
kruskal-wallis
shannon-weaver
smith-level
36
A news story should be written completely in...
second person
third person
direct quotes
first person
37
You should do all of the following for an interview except:
Develop your own shorthand
Suggest words when the interviewee can’t think of what to say
bring extra pens, pencils, & paper
Take notes instead of relying on your memory
38
A ___________ resume allows you to highlight the experiences that show you toyour best advantage.
Corporate
Functional
Chronological
Systematic
39
The oldest continuously published periodical in North America is ______.
the new jersey gazette
dairy today
the old farmer's almanac
farm journal
40
In video shot composition, __________ refers to the way the various elementswithin the video screen are arranged.
continuity
jump cut
shot sequencing
framing
41
Process color printing uses which color format _________.
RGB
CMYK
four color
grey scale
42
What is the official abbreviation of a Web address?
ORG
URL
HTTP
PNG
43
This term refers to a story in a newsletter that continues onto another page.
Jump
Skip
Split
Carry-over
44
A news release does not always include which of these elements
a release date
the words "FOR IMMEDIATE RELEASE"
Contact information for the writer and the person being interviewed
a boilerplate
45
_________ means passing off someone else’s work as your own
alturism
plagarism
attribution
purism
46
all/a sample of material is analyzed by researchers who look through each line of text/second of video for common theme
focus group
content analysis
message testing
psychophysiology
47
what isnt one of the steps in writing a business letter?
write a draft
know your purpose
write clearly
use a large font
48
When using text on digital slides such as PowerPoint or Google Slides, which rule is correct?
The rule of thirds
The rule of four
The rule of six
The rule of nine
49
When designing a document, __________ refers to the dominant focus or elementon a page.
contrast
order
unity
proportion
50
The oldest continuously published periodical in North America is _____
Farm Journal
The New Jersey Gazette
The Old Farmer’s Almanac
Dairy Today
51
Which of the following is correct?
The Davis College of Ag... & Natural Resource Sciences raised its’ tuition.
The Davis College of Ag.. & Natural Resource Sciences raised its tuition.
The Davis College of Ag.. & Natural Resource Sciences raised their tuition.
The Davis College of Ag.. & Natural Resource Sciences raised there tuition.
52
Which sentence would be acceptable in an article, assuming none of these acronyms had already been used in same article?
The vet had to perform a c-section during the delivery.
The USDA works tirelessly to create safe agricultural policies for all.
The UK is home to several new and emerging agricultural innovations.
none of the above
53
Which type of marketing is focused specifically on the end-user?
direct marketing
effective marketing
targeted marketing
digital marketing
54
When using an exclamation point (!), which of the following guidelines is advised?
avoid overuse
Exclamation points can be used in place of semicolon
Place a space before the exclamation point
Use to avoid undue animosity
55
Which of the following is correct?
The College of Agriculture & Natural Resource Sciences raised its’ tuition
The College of Agriculture & Natural Resource Sciences raised their tuition
The College of Agriculture & Natural Resource Sciences raised its tuition
The College of Agriculture & Natural Resource Sciences raised there tuition
56
Most people read photo captions_______________
before they view the photos
immediately after they read the headlines.
before anything else in the document
immediately after they view the photos.
57
A news release should be sent to local media _________
Sometime after your chapter takes part in a competitive event
Immediately after your chapter takes part in a competitive event
Only if your chapter does well in a competitive event
Immediately after your chapter does well in a competitive event
58
The best way to illustrate different percentages that total 100% is a
Pie Chart
Text List
Bar chart
Line chart
59
When designing effective print visual communications pieces, what is the minimum resolution to avoid pixelation
150 ppi
300 ppi
72 ppi
420 ppi
60
In graphic design, we use visual graphics to ________.*
Provide a lot of information in a small space
Fill up space
Emphasize important elements
Make the page busier
61
In web design, ___________ link from one part of a Web page to another part ofthe same page.
anchors and target links
text links
extrenal links
object links
62
When using an exclamation point (!), which of the following guidelines is advised?
Use to avoid undue animosity
Exclamation points can be used in place of semicolons
avoid overuse
Place a space before the exclamation point
63
Which of the following scenarios would be classified as a conflict of interest?
A reporter writing about their home farm
none of the above
A reporter receiving an incentive to cover a controversial stoRY
A reporter who writes about a story without interjecting their opinion
64
The _________ is the first paragraph in the news story
thesis statement
headline
lead
editoria
65
What is the official abbreviation of a Web address?
URL
ORG
HTTP
HTML
66
Which of the following is the definition of Hispanic?
people from centeral and south america
anyone who speaks spanish
a person who is from a spanish-speaking land or culture
all of these are correct
67
When conducting an interview, a _____ question allows the interviewer tofollow up on something the interviewee has said.
close-ended
leading
probe
mirror
68
In which of the following sections of the inverted pyramid should you extend on the5 W’s and H?
secondary information
background information
lead
additional information
69
Photo captions should ________.
Be written in boldface
Identify people from right to left
Be written in present tense
Be written in past tense
70
A(n) ____________is a recorded quotation, the exact words spoken by someone intheir own voice.
package
B-roll
slug
soundbite
71
The name for a complete TV news story, generally 90-second – 2 minutes in length is called a ________.
voice over
B-roll
compression
package
72
When is it acceptable to abbreviate the words “millions” or “billions” (e.g. $45M or 5B)?
Only when used with a dollar amount
In any usage within a news story
In the headline of a news story where space is limited
Millions and billions should never be abbreviated
73
Which of the following is not a specific aspect of text application?
Headings
Contrast
Titles
Captions
74
A news release does not always include which of these elements?
a headline
a boilerplate
a dateline
the rords "FOR IMMEDIATE RELEASE"
75
The process of creating and marketing a brand is called________.
selling
marketing
promotion
branding
76
When framing a video or photo, which of the following puts the object of interest in the best position?
rule of fourths
rule of ninths
rule of thirds
rule of sixths
