Highschool DECA Marketing Cluster Exam 2020

A project is officially authorized to begin by the 

Would a successful business ever change its marketing strategy?

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of

Which of the following is a technology tool that allows a business to observe a customer's Internet activities:

Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of

Two similar brand promises may be carried out differently depending on their

The data needed for sales volume analyses and market share analyses come from

One reason it is important for marketing professionals to follow ethical standards is to

Why is it inappropriate for Jo to post job position info and his manager's personal info on his personal social media?

This appeared on a survey: "Do you agree the gov. wastes taxpayer money by supporting unnecessary programs?" This is an

Adhering to an established set of personal ethics is referred to as

Which area of promotion will pricing affect?

Before selecting the right people to work on a project, it is important to identify the

Office Co. got a contract to supply equipment to schools. What does the company need to effectively supply the contract?

Which of the following is a true statement about how technology affects the external business environment:

Thinking of a time when you were happy and proud can help you

A memorandum is typically used for communication that takes place

The following is written on the back of a check: “For deposit only; Maria Evans; Account #285655.” This is an example of

When filing a tort against a business, the plaintiff must establish that the defendant

What does a business's customers recommending the business to their friends exemplify?

The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess

What synthetics technique compares a problem with something else that is unrelated?

A basic reason for the formation of a trade association is to

Integrity is one of the most important traits for ethical leaders to develop because it

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use

One of the benefits of setting goals that will help you in your relationships with others is that setting goals 

You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should

After Lee helps her customer pick a shirt, she asks her how she will pay. This is which part of the selling process?

Which of the following would probably use a longer channel of distribution than the others:

Which of the following examples depicts an advantage of using digital advertising: 

Coca-Cola, General Mills, and Pillsbury are examples of

An important public relations activity in business involves giving public relations advice to

Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of

A company spends $5,000 on decor instead of putting money towards the marketing budget. What is the opportunity cost?

It is most appropriate for business people to use complex, technical jargon when they are

Jamie is constantly going from obligation to obligation, without free time, and feels like he's behind on work. Jamie is

A gov. made a law making businesses to allow workers a 15-min. break every 4 hrs. This law addresses a worker's right to

Ethical dilemmas should be thought of as

A producer can minimize channel conflict among its distributors and retailers by

What is an indirect mechanical-observation method that businesses use to get correct info about products customers buy?

Business ethics involve considering issues about what is

The HR manager tells all employees they need to park on the street on Tuesday so the parking lot can be fixed. This is

Alex's budget contains two categories for expenses. She should put her mortgage, her car insurance, and her utilities in

What does a business need in order to understand why a successful product is suddenly losing popularity?

Bob applies for a loan from a bank but is denied. This is because Bob believes in a religion that the manager dislikes.

Which of the following types of business organizations reduces or limits the risk of its stockholders:

One way that advances in technology helps businesses keep existing products out and extend their life cycle is by

Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?

Which of the following should you do when preparing your letter of application:

A department store sells clothing from brands like Levi's, but it also sells its own brands of clothing, also known as

Businesses that carry a considerable assortment of goods but only one or a few related product lines are

Which of the following statements is true regarding the regulation of promotional activities:

What quality-control method helps quality by saving time and catching potential issues earlier in the product process

Which of the following is a common product-related complaint:

For which of the following can a sales forecast predict sales:

What often increases when a person continually resists change or fails to adapt to new circumstances?

Interest rates rising and falling by a wide range on a regular basis often are an indication of

Companies spend time and money developing positive organizational cultures because positive culture connects with

Which of the following describes an ethical privacy policy:

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:

Which is a reason why the ethical and legal issues involved in selling activities are extremely important:

George thinks his culture is superior to all other cultures. This is known as

Rhonda is doing research for a paper in her business class. She should use sources that

When developing a computer-based presentation, it is important that each slide contain

Which of the following might be considered a violation of employees' privacy in the workplace:

Luke, a business owner, just hired an employee. What is one thing he should do on the employee's first day?

Dave is building a new website. Which of the following does he need to register to obtain a web address for his site:

Which of the following helps in the interpretation of mined data:

TJ's car is deemed void after the BBB stepped in as it needed regular repair for the 1st year of it's life. This is

The purpose of a company's operations function is to manage its

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

Smith Co. wants to select a representative group of consumers to survey. What part of marketing research is it doing?

What information could a salesperson obtain by examining a product? 

Saving the money that you might ordinarily spend each day on a cup of coffee and a donut

The set of computer programs that manages the hardware and software of a computer is the

What is the first step in the process of leading change?

One of DJ's IT jobs is keeping up copiers. A copier is being swapped soon. What should he do to protect info on copiers?

Which of the following is a way in which technology has changed the way businesses operate:

Why do businesses want to meet quality standards?

Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a

Which action is the most likely action that the gov. does when people miss deadlines for filing their income tax returns

Which of the following is a true statement about the benefit of having a safe workplace:

Businesses need to identify their markets in order to

Which of the following is a common consequence for violating rules of conduct:

Which of the following is an example of a salesperson describing a product's construction and materials: 

A depression is characterized by which of the following:

When your level of self-esteem is low, this causes you to have

Each pay period, Ken has his employer use direct deposit so the funds are available for use when he needs it.

A bar wants new menu items. A host sees clients ask for vegan food, so they add it. What idea-generation plan is used?

Amber notices that Ryan is frowning, his face is red, and he is pushing his hair back. Based on this, Amber assumes

A business that effectively coordinates channel management with marketing activities is more likely to provide

What is an advantage of verbal communication?

A firm uses newspaper hype & personal selling to draw patrons & plans a special sales event to gain hype for the opening

Most marketers cannot expect to maintain their profit rates unless they

Which marketing function helps businesses answer questions like, “Who are our customers?” and “Where are they located?” 

Which advertising medium offers the advantage of locating the promotional message near the point of purchase? 

When checking risks associated with nearing events, sport/event groups should get input from all management and

Which of the following is an internal factor that affects a business's selling policies: 

Managers & researchers have formalized their decisions into statements of what marketing research will achieve, known as

A researcher is asking a customer a questions during a meeting. What method are they using to collect marketing data?