BA1100 Nobles Chapter 13

One thing that digital communication is NOT used for is to

All of the following are sections of the Google Analytics dashboard EXCEPT

All e-business is conducted via the Internet.

One section of the Google Analytics dashboard is financial.

Which of the following is a common mobile marketing tool?

__ describes how marketers use digital media to find the opinions or needs of potential markets

A successful digital marketing strategy focuses

Internet markets are more similar to traditional markets than they are different.

Which of these characteristics distinguishes digital marketing from traditional marketing?

Which of the following is LEAST likely to be a reason for a company to maintain a blog?

All digital marketing is conducted via the Internet.

Digital media are more consumer-driven than traditional media.

Google Wallet is a

Which of the following practices is considered online fraud?

The Internet impedes business transactions.

LinkedIn is the most popular social networking site in the world.

The European Union passed a law that requires companies to

Which of the following media is used by digital marketing?

___ is a virtual peer-to-peer currency that can be used to make a payment via smartphone

Snapchat is a mobile-photo messaging application popular among teenagers.

Consumers spend more time on email than they do on social media sites.

Blogs are websites where users can add to or edit the content of posted articles.

The product is the most flexible element of the marketing mix.

Which of the following statements is true of viral marketing?

More than 40 percent of the world's population now uses the Internet.

______ are websites where users can add to or edit the content of posted articles

Which of the following protects intellectual property?

Digital marketing has many benefits and no discernible drawbacks or challenges.

Podcasts have been known to influence buying habits.

__ are web-based journals where writers can editorialize and interact with other Internet users

_____ is a reviews website

Metrics can be quantitative or qualitative.

____ help determine the percentage of customers who clicked on a link on a site