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Sociology 10
What is Moral panic ??
What is selective attention?
Sociology 10
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1
What is selective attention?
listening to the news show that is currently on
favoring sources of information that are independent
not watching Fox News or CNN
favoring sources of information that adhere to one's beliefs
2
What is Moral panic ??
when the school try to make you panic
When the media purposely try to scare and worry you
when the social media cause worry and a sense of panic
when something morally good goes bad
3
Which theory does the Glasgow University Media Group belong to?
Marxism
Feminism
Postmordernism
Hegemonic Marxism
4
In regard to the Uses and Gratification Theory, which of these is NOT a function of the media?
entertainment
interpretation
surveillance
correlation
5
What is one negative effect of media bias?
People no longer rely on media.
People become blind to the truth.
People trust journalists more.
People protest more.
6
What are the 4 Gratifications we use the media for, according to McQuail?
Entertainment, Information, Personal Identity, Social Interaction
Happiness, Horror, Laughter, Fear
Esteem, to escape loneliness, fun, horror
7
What is media 'Diversification'?
Adding box office takings to merchandise profits
Marvel's decision to make standalone films
Categorisation of different films
A company starting to produce different kinds of media
8
What term is described for those that are left open to allow different readings?
All of the above
hegemonic
polysemic
monosemic
9
What is the best example of exaggeration?
It was so cold I saw polar bears wearing jackets.
A dude at Walmart was wearing sunglasses inside.
Jeff turned 20 even though he looks nine.
Nobody was here... except for a dog or two.
10
Which theory would you associate with the hypodermic syringe model?
Pluralism
Marxism
Postmodernism
Interactionism
11
What is a moral panic?
Society not caring about specific issues
An intense emotional reaction from society on an issue
An issue which can cause long-term psychological effects
12
Define media concentration:
Electronic technology to integrate media
Used to broadcast and gather information
Concentrates on ownership of newspapers and other media
Nothing is privately owned anymore
13
In the Two Step Flow model ...
opinion leaders create the text
opinion leaders are the same as the audience
opinion leaders tell us what to think
opinion leaders influence reception of the text's message
14
What is media bias?
When journalists write about controversial topics
When journalists write fake stories
When journalists give their honest opinion
When journalists show prejudice in favor/against something
15
What is the moral panic theory?
Feeling of happiness and joy spread among society
Feeling morally obligated to theorise about panic
Feeling of fear spread among society
Virtual/Imaginative community
16
What is Media convergence?
Nothing to do with Media
Using one piece of technology to create synergy
Using different technology to create a media experience
17
What is Synergy in Media in Context
Synergy Is A Way That Companies Work on there own
Doing Nothing
When you put a product into different sectors
When you put a Companies into different sectors
18
Selective attention can lead to...
talking to someone
knowing another person's position
the right assumption
ignoring parts of an environment
19
What is hypodermic syringe theory?
An intended message is directly received & wholly accepted.
People seeking out specific media to satisfy specific needs.
Unrelated Plants & animals evolving similar characteristics.
Tube for sucking in and ejecting liquid.
20
We are now living in a __________ since the media is an even more important part of most people's lives.
media culture
globalization
ethnic culture
digital divide
21
What is hegemonic thought?
The dominant ideology
The minority viewpoint
A love of hedges
A post-modern view bought from a different culture
22
What is scapegoat
cultural diversity
norms
blames someone for the faults of others "Mr Nobody"
shunned or suffered consequence
23
What is the digital divide?
When someone doesn't know how to do division on a calculator.
When someone doesn't have the newest Iphone.
A gap between those who have internet access and those who don't.
When some computers work and others don't.
24
Which of these is NOT an example of media convergence?
An online news story incorporating text and video.
Your cellphone acting as a phone, calendar, and camera.
Disney buying smaller media producers.
The new edition of your textbook
25
What is sensationalism?
Making something look like a real scene
When a director uses real popular events to create income
Subject matter producing thrilling or startling impressions
26
What is selective attention?
Process of reacting to certain stimuli selectively
A disorder that involves difficulty paying attention
The length of time a person is able to concentrate
27
Representations of ethnicity in media
Can change over time
are fixed in a society
Are always created by the dominant group of a society
are the pitied, the exotic, the dangerous, the humourous
28
What described programs and images that are clearly intended to be read in a particular way?
polysemic
monosemic
both of the choices above
none of the above
29
What is globalization?
Humans being more interdependent and connected than ever
the process by which transnationals control all human life
world domination by Europeans
the process of wealth being transferred from Africa to USA